With years of experience designing and building online store websites, the team at Nextwave are proud to have been recently recognized as Official Shopify Experts. We provide a range of services to forward thinking online retailers, including consulting, design, development, and marketing. Nextwave delivers unique and effective mobile friendly storefront designs that deliver great results for our customers with a focus on customer experience.
Tussie Mussie Vineyard + Retreat is a private home providing boutique rental accommodation and discerning venue hire on Victoria’s Mornington Peninsula. Designed to delight the senses, our challenge was to deliver a website that captured the warmth, sophistication, and beauty of the venue, while at the same time presenting the property services and improving back of house operations.
With a range of useful features, the completed Tussie Mussie website beautifully presents this unique property across all devices, mobile especially, while also assisting the team in day to day operations. Integration with a booking platform has vastly improved property management for staff and also has made it easier for customers to book their own unique experience. Property availability is also now syndicated through all the major accommodation sales channels.
A great example of form and function coming together to get some real business results.
Jane Davenport is a professional artist, best-selling author, designer, online workshop phenomenon’ (she was described this way in a newspaper article!), degenerate art supply junky, Art Journal Evangelist and koala mama (yes! Koalas live in her garden).
Jane and her team came to us with her popular web presence spread over multiple platforms, causing all sorts of headaches running and trying to grow her business. Adding new art workshops and art supplies was complicated, new customers were getting confused how to access information, too much manual effort was required to manage the load, not to mention the challenge of keeping existing customers happy and engaged. On top of that the brand was not presented cohesively, with varying designs spanning over the last 10 years.
In short, having grown organically over the last 10 years it was all patched together, and bandaids were no longer going to cut it. It was now really affecting sales, business and brand management.
Nextwave to the rescue, we created visually engaging website built on the popular WordPress platform, incorporating Woocommerce and Coursepress plugins to create an integrated solution to suit her multi-faceted business. A massive project porting over massive amounts of workshop data, art supplies, and well over 10,000 students and customers.
A few challenges along the way as to be expected with a project of this complexity, but the end result is a streamlined online business poised for future growth.
It’s early days so far but other than looking beautiful with many back office advantages, the website’s sales hit the ground running with a huge increase in the first few months. Importantly feedback from Jane’s existing customer and student base has been wonderful. The ‘Davenpeeps’ simply love their new home!
Next up, digital marketing coaching for Jane and her team, to help push the business to even greater heights.
Are you looking for a proven engaging online learning system to present your workshops, classes or lessons? How about a beautifully designed online store to present your products while streamlining back office management? Talk to us today.
At Nextwave we recommend and use platforms that are easy to use for our clients. The 2 main platforms we use are WordPress and Shopify. With many years experience we can provide training for both of these platforms either in person or over the internet. Everyone needs a little helping hand to get started using these CMS (Content Management Systems) and we can get you started and help you along the way.
Of course if you don’t have the time then we are always here to make your updates for you.
Gary Vee(Vaynerchuck) is one of the world’s leading marketing experts, he has built his career by being exactly where consumer attention is going next.
Do you need someone to kick you in the butt and motivate you to take your business to the next level? Gary is your man, just start watching his prolific Youtube channel. We love Gary’s no-nonsense attitude to content creation and social media strategy. ~ Hustle like Garyvee!
At Nextwave media we’re all about staying ahead of the game. In a constantly evolving field with ever-shifting goal posts this is no mean feat! As such I would like to introduce one of my favourite new tools. Slider Revolution (or Rev slider for short). Why do I love it? well, it gives me the ability to create engaging experiences with ultimate flexibility and ease of use. The addition of a well-designed plug-in is a great way to add sophistication and current style to your WordPress site.
Here is an example of recent a update we made to The Flamingo Motel website using Slider Revolution.
Using Slider Revolution’s full-screen, responsive slider I was able to create this beautiful, entertaining introduction to this gorgeous property. I even impressed myself. Click the Photo to see it in action!
Having a mobile website is no longer an option. It is a necessity. In this article, we’re going to show you how to prepare your website for this.
A mobile friendly website is a must-have in 2017
What is mobile friendly?
Even if you have a mobile-ready website, it is important to check the usability on mobile devices. The fact that your website can be displayed on mobile devices does not necessarily mean that your site is also easy to use. A mobile friendly site should be easy to navigate, load quickly & be visually pleasing across all sized mobile devices and tablets.
If your website is not mobile-friendly, people are more likely to leave your site. In addition, people are likely to leave your site if it does not load fast enough. So usability and speed are as important as each other!
Google’s mobile-first index
Until now, Google ranked web pages based on the desktop version of the site. This is going to change. Google announced that they are working on a mobile-first index that is going to rank pages based on the mobile versions.
Google has published several resources that help you to make sure that your web pages are mobile-friendly:
There are some things that you should check to make sure that your website works fine on mobile devices:
1. Use responsive website design
Google recommends responsive design to make sure that your web pages work with mobile devices. If there isn’t any strong reason not to use responsive design, you should use it for your website.
Responsive website design makes sure that your web pages ‘respond’ to different screen sizes. The content is always the same but the design changes based on the size of the screen. The design of your website will be slightly different on desktop computers, tablets and mobile phones. You can simulate this by changing the width of your web browser window.
If you use WordPress to create your web pages, just download a responsive template and adjust it to your needs. Other content management systems also offer responsive templates. Changing your website to a responsive design is the very first thing that you should do.
2. Improve the speed of your website
The page speed is always important. Even if your website loads fast on a WiFi connection, it might be very slow on a mobile data network. You can test the speed of your website here.
If you use WordPress, you can use plugins (cache, etc.) that will fix these things for you. Google recommends a page loading time of 2-3 seconds.
3. Improve the user experience on mobile
Mobile users are goal-oriented. They want to achieve their goal quickly and easily. There shouldn’t be a need to zoom, there shouldn’t be a confusing navigation and the touch elements should be big enough. Google has published design guidelines that might help you. You can find them here.
Here are some things that you can do to make your mobile site easier to use:
Make calls to action easy to see.
Keep your website menu short and sweet.
Provide an easy way to get back to the home page.
Don’t distract website visitors from the main goal by adding promotions for other items, etc.
Provide an easy to use site search feature.
Make the shopping experience as easy as possible.
Streamline your forms and use the simplest form item for each task.
Don’t make your visitors pinch to zoom.
After changing your web pages, let real people test your site. Non-technical people who do not work in your company might find things that you haven’t thought of.
Get a competitive advantage
Optimizing for mobile isn’t rocket science. It is some work to adjust your web pages but the results are more than worth it. Without a mobile website, your website is going to be invisible in the future.
We offer tools for mobile optimization. For example, we use an Optimizer tool that enables us to optimize your pages for Google’s mobile results.
The Ranking Monitor tool checks the position of your pages in Google’s mobile results. We offer many powerful tools that will help you to get better rankings on Google and other search engines.
No-one wants to look dated and neither should your website, regularly redesigning your web presence increases user experience, keeps clients engaged and increases sales. With that added bonus of keeping your business looking like the coolest cat at the bar.
Unlike email newsletters and one-off campaigns where you create and send to a bunch of people in one go, an automated email campaign means you set it up once, and then it’s automatically sent to one particular person, when they meet a certain trigger.
Take for example somebody signs up for an account on your website. The first email might welcome them to your brand and show them how to get started. Two days later you might send them another email with links to some popular resources or offer them a discount code for a fist purchase.
Rather than manually creating and sending email campaigns to every person when they sign up – and again two days later encouraging them to make a purchase – you can set up automated welcome emails that gets sent whenever a new person joins, and at the same time, set up your second automated email with a trigger point (e.g. 2 days after initial sign up) with their discount code for their first purchase.
That’s the beauty of email automation: You save yourself time and money by only needing to set up the email once, and as people meet the trigger you defined (e.g. two days after initial sign up) the email will send without any additional effort on your part. It essentially ‘automates’ your email marketing for you. How awesome is that?!
Thanks to modern email design tools and templates, the days of having to know HTML and CSS to create amazing emails are well and truly behind us. Phew!
With the Nextwave Mailer email builder the possibilities or generating beautiful emails (that your customers will actually want to open and read) are endless.
In this post, we’ll walk you through the 7 simple steps to help you design and build a custom email (from start to finish) using an email template and the drag and drop email tools.
Step 1: Choose a template to get started
The first step in customizing your email is to select a template from the Nextwave Mailer template library. You’ll find a wide variety of templates to choose from simply by clicking on a category under the ‘create new’ heading on the left hand side of your screen e.g. newsletters, events, feedback etc.
The template you choose will be partially based on the type of message you’ll be sending, such as a marketing offer, transactional email, newsletter, announcement, or event invite. Different objectives call for different formats and layouts, so consider which template will complement the message and objective of your email campaign.
For example, let’s say you’re sending out an email marketing campaign to announce a new collection of items in-store and online. For this post, we’ll pretend we are an email marketer at Liberty Trading Co.
NOTE: TO SELECT AN EMAIL TEMPLATE, MAKE SURE YOU CREATE A NEW CAMPAIGN FIRST!
Before you can select your campaign template, you’ll need to create a new email campaign by clicking on the big green ‘create a new campaign’ button to the right of your screen, define the campaign and sender details and click ‘next’. This is where you can select your campaign template.
Step 2: Add a new hero image
Once you’ve selected the template you want to use, click ‘Replace’ to swap out the existing image and insert an image of your own. You can use a big, bold hero image that goes full-width across the screen.
Step 3: Edit your image
Once you’ve inserted your hero image, you can edit it right within the builder. Simply click on the ‘edit’ next to the thumbnail image in the left sidebar.
Editing capabilities include everything from simply enhancing the image, to adding effects, rotating orientation, resizing, cropping, colour correcting, lighting, sharpness, and removing blemishes.
In the example below, you can see how clicking on the lighting option expands into more specific features such as brightness, contrast, highlights, and shadows.
Once you’ve made your edits, click ‘Save’ and your new image will be updated in the template.
Step 4: Add alt text and links
Now that your image is set, you can add alt text – this is the text that will display when a subscriber has images off within his or her email inbox. To add alt text, simply click on the image and add the alt text in the appropriate box.
Additionally, you may like to add a link so when your image is clicked, it takes the subscriber to your website or product page.
In the example above, clicking on an image of a cushion brings up the toolbar with these features on the left side of the screen.
Step 5: Tweak your template
Want to rearrange or add sections to your template? No problem, you can do so in a matter of a few clicks!
To add content sections such as text, images, spacers dividers, buttons or surveys, just select the appropriate button from the left-hand toolbar and drag it to the section of your email template where you want to place it.
Alternatively, if you want to rearrange sections (as seen in the example below) highlight the portion you want to move with your mouse (e.g. a product image such as the cushion highlighted below) and move it to the new spot. This is helpful if you don’t want to switch to a different template, but you’d like to see a different ordering of the sections.
Step 6: Add a CTA button and customize the copy
When it’s time to create a custom call to action button (i.e. SHOP NOW – as seen positioned under the product images in the screenshots above) that will drive customers to your website, all you need to do is to use the ‘Button’ option – located in the left sidebar. Then, when inserting your conversion-driving CTA button, ensure you customise it with your brand colours and text as well as size, style, corner type and alignment. All of these options will appear once you click on the button tool in the left sidebar.
The best part when creating CTA buttons now is that no HTML/CSS skills needed. Hooray!
Step 7: Preview on mobile
Before sending out your beautiful email campaign, be sure to preview it on mobile to ensure everything is displaying correctly.
You’ll see the mobile preview right within the builder simply by clicking on the ‘preview’ button to the right hand side of the screen. Scroll down to see how your template looks in this format from top to bottom.
Why is this step so important? Because research shows that about 53% of all emails are opened on mobile devices, and it’s the most popular environment for a subscriber’s first interaction with an email.
Now you know how painless it is to customise your email marketing campaigns using Nextwave Mailer – and without the need for coding or CSS skills – there’s no stopping you!
Using customisable templates as your foundation, you can design a unique, well-branded email campaign in minutes.
Here’s a digestible and easy to understand infographic showing us just how much bigger brands are posting to their social media channels. Lets call this a benchmark, giving us all a great idea of how much we need to do to be competitive and stay visible