fbpx Skip to main content

Why Upgrading to Google Analytics 4 Before July 1st is a Must.

As the world of digital analytics continues to evolve, it is increasingly important for businesses and organizations to keep up with the changing technology. One such update in 2021 is the mandatory switch from Universal Analytics to Google Analytics 4 (GA4) by July 1st. If your business or organization hasn’t already made the switch, it is essential to upgrade now in order to take advantage of all the benefits Google Analytics 4 provides.

Here are five reasons why upgrading to Google Analytics 4 before July 1st is essential:

1. Increased User Privacy: The new privacy controls from Google Analytics 4 allow users to control what data is shared with your organization, which can help improve user trust and loyalty.

2. Enhanced Reporting Features: GA4 has expanded its reporting capabilities so that it now provides more accurate and detailed insights into user behaviour and performance metrics than ever before.

3. Automated Insights for Marketing Campaigns: With the new predictive analysis functionality, marketers can get an instant look at the effectiveness of campaigns in real-time without having to analyze data themselves manually.

4. More Comprehensive View of User Behavior & Engagement Levels: The more comprehensive view provided by GA4 helps marketers understand exactly how users interact with their site, enabling them to make better marketing decisions based on this insight.

5. Improved Security & Fraud Prevention Measures: Finally, businesses can benefit from heightened security measures built into Google Analytics 4, which help protect against fraudulent activity while providing valuable insights into business health and performance. This improved security will also give customers peace of mind that their personal information is being kept safe when engaging with your brand or website online and gives you the confidence that your website is secure.

Google Analytics 4 (GA4) is the latest iteration of Google’s analytics platform and is set to be mandatory for all businesses by July 1st. With enhanced privacy controls, improved reporting capabilities, automated insights for marketing campaigns, a more comprehensive view of user behaviour and engagement levels and enhanced security measures — upgrading to GA4 now should be a no-brainer for any business or organization. Get more of a lowdown about GA4 from Smart Marketer and sign up for your Google Analytics 4 Blueprint.

Let’s do digital business

Get in touch

What started as the humble world wide web is now an ever expanding universe of channels, platforms & opportunity. We’ll help you focus on what’s important to grow your business online.