Even busy restaurants need a web presence

Even a busy restaurant needs a web presence, there's a number of ways you can leverage the web to improve communication for a better customer experience as well as boost sales. Next up for The Mez Club is gift cards and online payments for functions and bar...

Byron Baythers

Right in the centre of town yet far away from it all this Byron Bay Guesthouse is designed to reflect the classic Australian beach style holiday home The new website gives a fitting representation of this beautiful guesthouse in the thriving, eclectic hub that is...

Watermark on Wategoes

Watermark on Wategoes has three sumptuously appointed Beach Suites only a stones throw from one of Australia’s most iconic beaches. The new website gives a fitting representation of this unique, luxury property in one of the most beautiful locations in the world....

“Viva La Revolution!” – The Revolution Slider

At Nextwave media we're all about staying ahead of the game. In a constantly evolving field with ever-shifting goal posts this is no mean feat! As such I would like to introduce one of my favourite new tools. Slider Revolution (or Rev slider for short). Why do I love...

Are you ready? 2017 is going to be the year of mobile

Having a mobile website is no longer an option. It is a necessity. In this article, we're going to show you how to prepare your website for this. A mobile friendly website is a must-have in 2017 What is mobile friendly? Even if you have a mobile-ready website, it is...

“Eww that design is so 2012!”

No-one wants to look dated and neither should your website, regularly redesigning your web presence increases user experience, keeps clients engaged and increases sales. With that added bonus of keeping your business looking like the coolest cat at the bar. I love...

Email Automation: Explained

Unlike email newsletters and one-off campaigns where you create and send to a bunch of people in one go, an automated email campaign means you set it up once, and then it’s automatically sent to one particular person, when they meet a certain trigger. Take for example...

Email Marketing Campaign Checklist

Have you experienced that moment of dread when you discover an error in your email marketing campaigns? Or do you hover over the send button for what seems like hours wondering what you may have forgotten? This is what we like to call 'Sendphobia' and it's something...

Facebook retargeting 101

Not every visitor to an ecommerce site converts, and not every customer comes back to buy more. But, don’t fret, with remarketing on Facebook there’s a way to get more sales for little cost. Facebook remarketing is fantastic, and critical, for ecommerce businesses....

6 ideas to market your online store

If you’re tired of reading articles and blog posts that seem more appropriate for enterprise class ecommerce websites backed by an unlimited marketing budget, this post is for you! Lots of ecommerce businesses out there are smaller operators. Marketing can be hugely...

Geting started with Facebook ads

Facebook ads are the rage lately — and for good reason. If you can supply at least a few valuable targeting components of your prospective customers, Facebook can do the rest and start delivering on your objective. But consider this word of caution: The results...

digital marketing, the right website for results

Do it yourself website builders are great if you are just starting out. Do they help manage website leads through to conversion, manage the various processes and workflow required to drive engagement and sales. For example, can they do the following basic functions?...

Looking for free stock images?

Sourcing great images for marketing campaigns can be costly! Our favorite is still istockphotos.com but it's not free. For a free alternative to paid stock images....

Byron Bay Based Photographer Craig Parry

Craig is an international, multi award winning photographer based in Byron Bay, Australia. Specialising in surf, marine, nature and landscape photography. We have recently started working with Craig's team to help streamline their marketing strategy, identify those...

The Villas of Byron, luxury accommodation located in Byron Bay

The Villas of Byron are 5 exclusively styled Villas close to the Beaches of Byron. Catering to a range of guests includes; singles, couples, families and groups. Newly renovated, the website now is an accurate depiction of the personal paradise where you can relax and...

How brick-and-mortar businesses can build a customer email list

As a brick-and-mortar business, do you find it difficult to collect your customers email addresses and build a list? Just because your business is largely run offline, it doesn't mean you can't get a ton of value from building a customer email list.In this post, we’ll...

New layout App from Instagram!

This new app lets you combine multiple photos into the single image. Fun, simply, gives you a new way to express your creativity.. Currently only available on IOS, though coming to a droid near you soon Read the full...

how often do you post to social media?

Here's a digestible and easy to understand infographic showing us just how much bigger brands are posting to their social media channels. Lets call this a benchmark, giving us all a great idea of how much we need to do to be competitive and stay visible Infographic...

Facebook Tip: Why it’s important to generally keep posts short

People scroll through News Feed quickly, so the chances they’re going to stop and read anything longer than a few lines are slim. Stick to important information and pay attention to your word count Try to get to what’s relevant in your message before the text is...

5 ways to bring ecommerce success in 2015

The first month of the new year has flown by. As an online retailer you will be looking at identifying areas of improvement this year. Take a second to think about what you have accomplished in 2014 and what didn’t go quite to plan. Did you have a great strategy in...

How to Lessen the Post-Holiday Sales Lull

Now that the rush of online holiday shopping is coming to a halt, it’s time to consider how to lessen the blow of the January lull. It happens every year. While November and December are typically the biggest revenue-generating months, a vast decline in traffic and...

Tips for creating Mobile-Friendly Emails

Each time you send an email, you should be aware that a huge portion of your subscribers are going to open your message on their phones or tablets — not on their desktop computers or laptops. It seems that every other week a new study cites an overwhelming number of...

New Social Media Commerce Tools Will Have Bigger Role in 2015

The primary attraction for businesses using social media has traditionally been the ability to organically grow their audience and raise brand awareness on the platforms. However, with Facebook’s blunt announcement that organic reach is on the decline, if brands want...

15 tips for a user friendly E-Commerce website

  With everyone getting into online sales, a user-friendly e-commerce site is a crucial investment that will keep your web presence strong and profitable. Check out these 15 tips to make your e-commerce site more appealing to visitors: 1. What Do Your Customers...

Why people leave your website

Attracting visitors to your website is only the first step -- once they get there, you want to make sure they hang around. What's more, you want them to click through to other pages on your website, whether that means reading a blog post, filling out a landing page...

10 ways to boost your sales on your E-Commerce website.

It's fairly simple now to become an online entrepreneur, thanks to technology and social media. Making a profit, on the other hand, is not always simple. There are small details that could greatly affect how your business thrives on the Internet — you can't just put...

Email Marketing is not dead!

If you think Email Marketing is a thing of the past - think again. Email Marketing may be old-school, but it's still the king of conversions. Good email content deepens your relationship with your audience through effective subject line writing (getting your messages...

Canva: Design made easy.

If your brain freaks out at the thought of creating graphics in complicated programs such as Photoshop and Illustrator, then Canva may be your answer. It enables you to create beautiful posters, invitations, infographics, cards, website graphics, facebook ads or cover...

ROBOFORM!! no more forgotten passwords.. PERIOD!

Roboform is without a doubt the most time saving useful tool for your day to day computing life! RoboForm remembers your passwords so you don't have to! Just remember your one Master Password and RoboForm remembers the rest- it's that easy! Our bookmark-style Logins...

Using Social Media for your Restaurant Marketing

  For as long as there has been social media and camera phones, people have been taking photos of food. For Restaurants and eateries, such trends work in their favour. This may seem like a no-brainer, but here are some handy hints on how to use social media (for...

How Social Media benefits SEO

Ten years ago, search engine optimization was fairly straightforward: Make sure the search engines can crawl your site, use the right keywords, and get lots of links. As the engines become more and more sophisticated at delivering personalized results, these...

2014 Social Media Marketing Report

Mike Stelzner over at Social Media Examiner has published the 6th Annual Social Media Marketing Industry Report based on a survey of over 2,800 marketers.   It's a pretty robust report at 50 pages and covers the gamut of social media marketing topics from the...

SEO For Google Plus: How to Optimize your G+ profile.

If you want to explore the full potential of some of the most influential social media platforms, you cannot afford to ignore G+ (Google Plus), with its ever-growing popularity or its plethora of amazing marketing opportunities. Facebook and Twitter may be trending...

Careers Migration Australia, visa and employment support services

Providing visa and employment support services to skilled workers, investors and students who wish to work study and live in Australia, either temporarily or permanently. Also support Australia’s employers to build their businesses and improve their lives by...

People Power

As the 'Protectors' out at the Bentley Blockade prepare for the imminent arrival of Police in the next few days, It is inspiring to see that people power can still move so many to action and unity. Nextwave proudly support all the people on the front-line, the...

Facebooks Organic Reach Decline: How to Respond

Brands that use Facebook for marketing have seen a sharp drop in engagement. Coupled with recent changes to the news feed algorithm, marketers are finding it harder and harder to generate organic buzz. Speaking of the News Feed, no one really knows for sure how...

Timing Can Be Everything.

If good content is posted on social media and there's no one around to see it, will it make an impact? Knowing the best times to reach your audience is one of the trickiest aspects of maintaining your brand's social media strategy. To build an engaging social media...

Blogging

Business blogging has seen a meteoric rise in the last few years, and all signs point to the trend continuing in earnest in 2014. Unlike your social brand pages, a successful business blog is a platform you own, and should serve as a hub of your social presence. While...

Video Marketing

Did you know, short 6 second brand videos are seen 4 times more than a standard brand video. However, Video marketing involves more work. It has to be timely, relevant, memorable, and most importantly, optimized if you're going to see any return on investment. One of...

The Importance of Visual Content in Social Media Marketing

From memes to infographics to instagram images, brands big and small are already getting huge engagement from visual content, and 2014 will be the year that visual content truly takes over in social media marketing. Simple, easy to digest content often receives the...

11.7 million Aussie internet users now shop online

New figures released by the Australian Bureau of Statistics show that in 2012–2013, a massive 76 per cent of Australia's 15.4 million internet users (persons aged 15 and over) made a purchase or placed an order over the internet. Of Australia's 15.4 million internet...

6 steps to creating a content marketing strategy that works

To what degree is your content marketing strategy delivering the results you want it to? For those who aren’t happy with their content marketing strategy, here we explain how you can turn it around.   Be honest with yourself…why should customers and prospects...

Cross Selling and Up Selling

Top online stores usually get a conversion rate of between 5% and 15%. You might be wondering how they can achieve this especially when your conversion rate is just a fraction of this percentage. Two popular merchandizing techniques are cross-selling and up-selling....

How much social media advertising will $500 buy you?

With online advertising spend having overtaken TV advertising spend for the first time, knowing best practices when investing your money into social media has never been more important. The big question is, how much should you spend and where will it take you? Social...

Great product descriptions in 7 steps

If you want a challenge, try writing ecommerce product descriptions. Within a typical 60 to 70 words you must concisely convey the benefits and selling points of your product and include search engine keyphrases that engage your target audience … all while working...

Linkbuilding for Online Shops – 5 Tips

Due to their mostly commercial orientation it is quite hard for Online Shops to get backlinks. But for several reasons backlinks are valuable for your online marketing strategy: On the one hand you will get direct, sometimes also targeted traffic. On the other hand...

Some ideas for blog topics for online stores

One of the best ways for an ecommerce site to rank highly in Google search results is through blogging. Most blog platforms are search engine friendly, and easy to use. But merchants sometimes struggle with what topics to write about. Here are 10 post types to spark...

12 Tips for ecommerce success in 2013

Running your ecommerce business can be a grind. You need to replenish products, drive more traffic to your store, create new promotions, respond to customers, develop your employees, and so forth. For 2013, be sure to prepare a budget and cash flow projection so that...

New Year ideas for online store managers

Now everyone is back on board we thought we'd do a quick post to help start the new year off the right way by refreshing and updating your website. So, take a fresh look at your site with a critical and strategic eye, and write a list of things you want done. Here's...

Images sizes for popular social media sites

Images are important engagement levers in Social Media. And there are many ways to post images. But if you do not hit the right image size for the right channel, the image might get distorted. See popular social image...

The basic steps to designing a Facebook marketing campaign

Marketing on Facebook involves four basic steps: Build, Connect, Engage and Influence, a process Facebook now refers to as the BCEI framework. This article outlines these four steps and explains how ecommerce merchants can use them to execute an effective Facebook...

What is Content Marketing?

What is Content Marketing? Relatively new to on-line marketing, its strategy encompassing SEM, SEO with Social Media in the mix. Its an organic approach to your on-line marketing strategy. Its the streamline and scheduling of your online marketing initiatives...

Blogging for Success: Weekend Warrior

With recent changes to the Google algorithm and the continuous growth of social media, using a flexible online platform to engage customers and generate prospects is essential. That’s why many online marketers are turning to blogging as a vital part of their...

Facebook business page quick checklist

Here's a few quick tips about how best to use your Facebook business page. Choose a beautiful cover image Provide a punchy description Feature your most important apps and refer/link to them often in wall posts eg "Remember to join the mailing list to get your 10%...

Should your business be on Pinterest?

It seems like everyone’s jumping on the Pinterest bandwagon. But is the latest social media darling a place for your business? If you haven't heard of it yet. Pinterest is a Virtual Pinboard. Pinterest lets you organize and share all the beautiful things you find on...

Toys ‘R’ Us hits $1 billion in annual web sales

E-commerce increased 28% last year while total sales remained flat. The retail chain hit the milestone after several acquisitions. The CEO of Toys 'R' Us has even bigger goals for the next few years. Read the full story at Internet...

Google retires photo editing tool Picnik

Google just rained all over Picnik’s picnic. The photo editing site got the ax on Friday and will shut down in April. Picnik — which said via its site that its last day will be April 19 — will be moving to Google+ in the future. Picnik has been an extemely handy tool...

10 product discovery and sharing sites worth paying attention to!

In 2010, branded content was one the largest trends among retailers and brands. In 2011, branded content shifted to branded entertainment. Now, in 2012, we’ll look toward content cultivation and aggregation. By creatively using Pinterest and Tumblr, brands are...

How to use Facebook to promote your business

With Facebook predicted to reach one billion!! users by August 2012 that is a lot of potential customers! As many users openly display their interests, you would have thought that Facebook would be heaven for marketers. In reality, very few companies are successfully...

Link Building: get in shape for 2012

The backlinks that point to your website are still the most important factor that determine the position of your website on Google. Unfortunately, it's not easy to get good backlinks. It takes hard work and there are no shortcuts It does not matter if you want to lose...

5 Ways to Turn Social Customers Into Brand Ambassadors

Great article over at Mashable about turning your social customers into evangelists of your brand."With the advent of social media channels, customer service has forever changed. Consumers are no longer willing to sit and listen to classical music on hold. In today’s...

10 ways to make your wesbite seem more trustworthy

A typical new visitor to your website will determine whether to stay or leave within the first 15 seconds. Since the web got infinite alternatives to your site, it’s crucial that you immediately instill a sense of trust. So without further ado, here’s 10 to make your...

Facebook like button soon to include more “action” items

Facebook’s annual f8 developer conference promised a lot of things today, but one cool subset of them takes the most popular interaction on the site and spins off variations.We’re talking about the like button here. Today, we click like when really a more specific...

Australian online shopping forecast to reach $21.7billion by 2015

Australian online shoppers are set to spend as much as $21.7billion in 2015, up from $13.6 billion this year. Some 44% of that is expected be spent at overseas web-sites. Managing Director at Frost & Sullivan’s Australian operations, Mark Dougan, said that the...

Australian online shoppers spent $9.5billion in 2010

Commonwealth Bank analysis reveals Australian online shoppers spent $9.5billion in 2010. A research report prepared by the Global Markets Research team at Australia’s largest bank, the Commonwealth Bank (CBA), has calculated Australians spent some $9.5billion at...

Get more Facebook fans Tip#1

Using Facebook as a Fan Page This is by far one of the most powerful changes, in my opinion, to fan page functionality. Why? Before this change, there were only a few ways to share your fan page with people who are not a fan of your brand on Facebook. The first was by...

TripAdvisor’s hits 50 million reviews.

Almost 10 years after publishing its first review, the site is one of the internet's success stories, in traffic terms at least. More than 50 million reviews have now been published on the website, which invites customers to share their experiences of hotels, flights,...

5 (more) reasons your business needs a blog.

Smart article over on Small Business Bliss. You’ve probably heard it all before in a dozen different places, but maybe never as succinctly. Here are the basic reasons a blog solves all of your major online marketing needs in one simple, compact package. If you want to...

UserEcho – Utilize Your Customers

UserEcho is a web-app that provides a useful way for companies to solicit feedback from customers online. Businesses of all sizes can get feedback from their clients, customers, and followers, and then respond directly to people who submit particularly interesting...

Building your business with Facebook pages, a free guide

Interesting read for those clients of ours with Facebook pages (which is nearly everyone!). This PDF file was released by Facebook themsleves and contains a wide range of tip and tricks and ideas to get the most out of your Facebook business page. Follow the link to...

20 great examples of online retailers using Twitter

Twitter is filled with potential for businesses, but a Twitter account is only as good as its content. Sometimes just observing how top businesses take advantage of this communication platform is a good way to learn. Here are 20 popular retail brands’ Twitter feeds....

Microsoft: Please stop using Internet Explorer 6. Please!

Microsoft is literally pleading with people to stop using Internet Explorer 6. In its own tweeted words "It's not often that we encourage you to stop using one of our products, but for #IE6 we'll make an exception", apparently it thinks it's time for Internet Explorer...

7 steps to a perfect Pay Per Click campaign

Pay Per Click advertising can be a little daunting, especially for small businesses who don't know the tactics to use in this type of advertising campaign. Lets walk through the seven stages of Pay Per Click, including how to use keyword research to refine your...

How To succeed at Facebook business page marketing

Came across this informative article over on All Facebook about marketing your business page on Facebook. Do it well, the benefits are: Engagement: Greater interaction Visibility: Facebook shows your posts to more of your fans Free fans: You get more fans for free —...

Google Unveils +1 Button in Search Results

Google describes its new +1 button as a way to say "this is pretty cool" or "you should check this out". Much like the "like" button on Facebook which displays your approval for a brand, artist, or product, the Google button will show your "stamp of approval" to your...

Get the most out of your Facebook Page

Just read an interesting article over on sixrevisions.com titled the Ultimate Guide to the New Facebook Page Design. If you are looking to take advantage of the overhaul to Facebook Pages, its a recommended read. View the full...

5 reasons why your ecommerce site should have a blog

Selling online is getting harder these days. As more and more big-box retailers shift their focus to ecommerce, remaining competitive takes more than low prices and a website. This is especially true if your products are not unique.One easy way to break out from the...

How to leverage Facebook’s news feed algorithm

Super interesting read over on iMedia Connection about the Facebook news feed algorithm (ranking of facebook news feed items). "While the math and the rules behind the algorithm are a bit fuzzy, the premise is simple. Facebook doesn't want any user bombarded with...