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Meta’s New App Threads: A Twitter Killer?

Meta recently launched a new app called Thread available for download on iOS and Android devices. The app is designed to be a more personal and intimate way to connect with friends and family. Now we know what you are thinking, it’s not much different from Twitter (or currently called X) and you would be right, but certain parts make a noticeable difference. Let us start with what is similar.

Should businesses jump on board?

Well, yes, you should. There are plenty of reasons to get on the platform.

  • Threads is a relatively new platform, so there is still a large potential audience for businesses to reach. By being one of the first businesses to establish a presence on Threads, you could get an advantage.
  • Creating brand awareness can be increased by sharing your brand’s thoughts on topics , BTS content product updates, etc
  • Collect customer feedback. Threads is a great way to collect customer feedback. By asking questions and soliciting opinions, businesses can get insights into what their customers want and need. This information can be used to improve products and services and to develop new marketing campaigns.


What are the similarities between Threads and Twitter?

Threads and Twitter are microblogging platforms allowing users to share short messages with their followers. Both platforms allow users to include links, photos, and videos in their posts. While both of the Apps share a lot of similarities, there are some key differences. Threads is designed to be a more personal and intimate way to connect with friends and family. It’s focused on one-on-one and small group conversations. Threads also has a number of features that are not available on Twitter, such as:

  • Close Friends: Users can create a list of close friends who can see all of their posts, even if they are set to private.
  • Stories: Users can share photos and videos that disappear after 24 hours.
  • Activity: Users can see a feed of their friends’ recent activity, such as who they are following, what they are liking, and what they are posting.

What are the functions?

Threads offers a number of functions, including:

  • Posting text updates: Users can post text updates up to 500 characters long to every user. Twitter only offers 250 characters unless you are a Twitter Blue user, then you have a whopping 10,000.
  • Sharing photos and videos: Users can share photos and videos up to 5 minutes long.
  • Liking and replying to posts: Users can like and reply to posts from their friends.
  • Following other users: Users can follow other users to see their posts in their feed.
  • Creating close friends lists: Users can make close friends lists to share their posts with a select group.
  • Sharing stories: Users can share photos and videos that disappear after 24 hours.
  • Viewing activity: Users can view a feed of their friends’ recent activity.

Is this the end of Twitter? It is still too early to say whether Threads will be a success or not. However, the app has several features that could make it a popular alternative to Twitter. The app’s focus on personal and intimate conversations, as well as its close friends lists and stories features, could appeal to users looking for a more private and curated social media experience.

Only time will tell whether Threads will be able to challenge Twitter’s dominance in the microblogging space. However, the app has certainly made a strong start, and it is worth keeping an eye on.

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