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The Importance of Visual Content in Social Media Marketing

From memes to infographics to instagram images, brands big and small are already getting huge engagement from visual content, and 2014 will be the year that visual content truly takes over in social media marketing.

Simple, easy to digest content often receives the highest volume of engagement. For example, the image below from Social Media Examiner was one of the most popular posts ever to grace their Facebook page.

According to research from Social Media Examiner, 70% of marketers plan to increase their use of visual assets in 2014; will you be one of them?

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