You know you need to produce more content for your blog. You have a tremendous amount of knowledge, leadership and expertise with your business.
The problem? You’re not an expert when it comes to writing. The solution? Ghostbloggers.
larger businesses look to in-house or freelance writing professionals to turn subject matter expertise into valuable marketing collateral for use across all your marketing channels.
Small to medium business can certainly achieve the same results utilizing Ghostbloggers
Read the full article on contentmarketinginstituate.com
Like anything this requires a good plan, and an article topic calendar, start out with 2-3 articles per week. Depending how competitive your industry is you should start to see results within 3 to 6 months. As you become more familiar with the various processes, your articles and conversation with your audience will improve, eventually having a snow ball effect on engagement and results.
Business blogging has seen a meteoric rise in the last few years, and all signs point to the trend continuing in earnest in 2014. Unlike your social brand pages, a successful business blog is a platform you own, and should serve as a hub of your social presence.
While curated content is a key piece of a successful content strategy, over 50% of marketers say that original content is still the most important content asset for their business. Blogging is a great way to speak with your brands unique voice.
The art of blogging truly lies in creating share-worthy, likeable content that people want to engage with. Additionally, including a blog on your website’s URL allows you to regularly share fresh content, gain links back to your site, and move up the rankings in Google. The result? Increased website traffic, more social interactions, and new customers.
According to Digital Buzz Blog, there are 2 million blog posts published each day. And each one is screaming for attention.
Here are some tips to help you on your way:
1. Define your Goals
Get really specific about what the purpose of your blog post is.
2. Find your Readers
After you’ve defined your goal, you need to determine where your ideal readers are so you can reach them.
(Alltop.com is a great tool to use to find similar blogs, sorted by categories.)
3. Find out what you need to do in order to get your audience to give their attention to your blog post over your competitors
Personal stories, Hints, Tips, Lists? Research your competitors and see how you can improve on what they are doing relevant to your site, and capture readers.
Share, Share, and Share some more. Facebook shares may not turn directly into cash in your pocket, but prolonged exposure and attention just might.
..which brings us to:
4. Distribute your Post
Guest Blogging is a helpful way to get some exposure also. One of the fastest ways to get attention to your blog post is to leverage someone else’s audience.
Smart article over on Small Business Bliss. You’ve probably heard it all before in a dozen different places, but maybe never as succinctly. Here are the basic reasons a blog solves all of your major online marketing needs in one simple, compact package. If you want to know why a blog must literally be the beginning and end of your basic online marketing approach, look no further.
Those clients of ours blogging successfully will know how important this strategy is, and those readers who arent clients of ours but blog successfully will also know. It really is the basis of your social media platform and essential.
Read the article in detail and talk to us about setting up a successful blog strategy.
5 reasons your business needs a blog.
Selling online is getting harder these days. As more and more big-box retailers shift their focus to ecommerce, remaining competitive takes more than low prices and a website. This is especially true if your products are not unique.One easy way to break out from the pack is with a blog.
Why a blog?
An ecommerce blog can really make a difference if it’s done right. That means keeping it updated keeping it fresh, and posting interesting and relevant material that your customers want.
How can a blog help your online store? Here’s 5 ways it can have an impact…
1. SEO SEO SEO
It’s no surprise that a blog can help with your search engine rankings. Google loves updated content. They also love content that is written in a way to be appealing to living, breathing humans.
As Google’s search system evolves, it’s gone beyond measuring keywords and links. It’s now looking at how well a web page will resonate with readers. Does it contain information people want to find? Is it being shared at places like Facebook and Twitter?
A blog fits this mold perfectly. You write a title for a post that appeals to your customers. The content is about a single theme and is relevant. Google realizes this and gives your blog post a higher ranking for the topic you wrote about.
BUT, make sure each blog post is focused and contains words and phrases related to your product line/ industry. The more focused, the better it will rank with the search engines.
2. Connect with customers
Although people buy products based on price and ease of ordering, they also will buy from a website they know and trust. If your website is just another store that doesn’t stand out, you’ll have a hard time swaying people to buy from you as opposed to a big-box retailer.
One powerful way to make a connection with your customers is through your blog. Personalize your company. Show them that you are more than a website with products.
Speak to them (and with them) through your blog so they see you as a source of knowledge and understanding. This type of connection can create a customer for life.
3. Introduce new products and new trends in your niche
Is there a new product on the horizon? New uses for an old product? You just came back from a convention with killer ideas? Use your blog to bring this information to your customers.
However, do NOT make your blog a walking billboard for your company. No one wants to read ads. Sprinkle in a product or two, but that should not be the focus of your posts.
Bring value to your readers. Keep them up to date on the latest happenings in your industry.
4. Provide information that your customers want
How to get the most out of XYZ. A great video of your product being used. Search YouTube for one to link to. Maybe a post about what you don’t like about one of your products (controversy can spark discussion).
Find out what your customers want to learn about, and give it to them. They’ll become loyal followers, and hopefully loyal buyers.
5. Highlight your customers
You want your blog to be about them? Make them the focus of some of your posts!
Get permission to post part of their testimonial as part of your blog. Interview them. Use one of their videos. Ask them for input or think about signing some up as guest authors to write their own posts!
The bottom line – When you focus on your customers, it makes them feel like part of your company. And that’s something more powerful than Amazon or Kmart.
Talk to us today about utlising blogging as part of your internet strategy
Just read an interesting post for those clients just getitng started with their blogs. Perhaps a bit basic not for the more advanced bloggers but I’m sure you will be able to find some takeaway points to assist you in getting the most out of this valuable social media tool. Its called “Best practices for a killer corporate blog” you can see the post over on Imedia Connection.
If you havent yet taken the plunge into the personal publshing world of blogs then get in touch with us today for a free consultation. Blogs form the basis of a successful social media strategy and will only get more important over time.
Instead of putting an entire offer or promotion in your email, use teaser content that points to more information on your website or blog. This has the added bonus of providing customers and prospects with more of a reason to click a link and make their way over to your site. It also creates the possibility of up-selling other products and services on your website.
Inbound Marketing University has some great free classes for business owners wanting to know more about marketing their business on the internet. You can stream them free over the web or download them all to watch offline. There is even an exam at the end if you wish to get certified but you dont have to complete it. Watch the classes to increase your awareness of the various strategies your website will need to be sucessful. Indeed unless you have a large marketing budget it will be up to you to put some of these strategies into place and refine over time.
Am I marketing my product differently based on unique audiences?
Am I creating valuable content for my site?
Am I blogging effectively?
Am I converting enough of my visitors to customers?
These questions and more are be answered in the 17 free hour long classes each covering a particular aspect of online marketing.
Well worth a look to glean some tips from seasoned professionals
We have a number of copies of the accompanying ebook “Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)” to give away to interested clients.
Get in contact with your Project Manager today.
Targeted marketing is the most effective way to drive potential customers to your site. Use the search engines to find related forums and blogs, and sign up for as many you find. Participate by adding useful information, comments and advice, and be sure to include a link to your website!
Talk to us today if you aren’t sure where to start.
Several of our clients lately have asked us whether or not it is a good idea to have a blog on their site. Our answer is an emphatic yes! A blog on your website can greatly increase the performance of your site, and it is surprisingly easier to upkeep than you might think.Here are a few advantages of adding a blog to your site:
- Build the Content of Your Site – If there is one thing that search engines love, it’s great text content! Blogging allows your site to fit better into the original purpose of the internet – a hub for information. While building informative articles, the search engines will give you a little extra love.
- Become the Industry Expert – The more knowledge you share online, the more people will come to respect you as the industry expert. If you are an expert, people (and search engines) will trust you, which in turn leads to more customers.
- Gain Links – As your readership grows, people will begin to link back to your site gaining valuable link juice.
- Grow Your Business – Blogs build familiarity and positive branding and if I remember my business school training, the cardinal rule was – people do business with you because they know you, like you and they trust you – blogging accomplishes all three (and they show off your expertise in a subject).
- Build Brand Recognition – If you blog the right way, you should develop a faithful following in no time. One of the great things about blogging is that it creates credibility and a readership of devotees.
- Share Knowledge – Blogging not only allows you to show off your expertise in a field, but you can do so freely. When people get something from you for free, they are much more likely to become a customer.
- Record a Written History – Let’s face it. We are forgetful people. Blogging allows you to journal the chronicles of your business. You can look back and use it as a timeline for specific achievements.
- Create a Personal Voice – If your only contact with customers is in the form of PR, your business can begin to sound like a robot. Blogging allows you to create a personal voice that people feel comfortable with.
- Make More $$$ – Building your site with quality content, more visits, higher domain trust, being viewed as an expert and becoming more personal in the eyes of your readers all lead to one thing – more sales.
If you are interested in setting up a blog on your site, please let us know
Benefits of a blog
Relative to static ecommerce sites, search engines consider blogs more real and trusted because blogs tend to have fresh content and there is a less financial, more informational link between a blog and its readers. An ecommerce site should take advantage of this tendency by adding a blog to augment the overall site.
A focused, well-written blog can get readers hooked on the blog and promote repeat visits to the website or garner subscriptions via RSS feeds and email newsletters. These recurring communications will help to tie potential customers to your site, encourage natural link building and increase repeat visits. Journalists are also more likely to follow a blog or subscribe via RSS than to visit the corporate site repeatedly. So, several avenues of search optimization and online marketing can be addressed with a single blog entity.
Let’s go through the following areas. Choosing blog topics, choosing who will do the blogging and measuring cost versus return are important issues with regard to a corporate or ecommerce blog.
Who should blog?
It could be a single person, it could be open to a company’s entire staff, or it could be a person or group outside the company, though some blogs have been lambasted for trying to fool their readers with repurposed information or purchased content, so outsourcing your blog is a route to avoid. Employees make good bloggers because they understand the brand direction, and the message can be controlled more easily. Most importantly, bloggers need to let their personalities shine through. Introduce all bloggers with a photo; people want to befriend and link to other people, not faceless corporations. Or, at the very least, leverage a look-alike avatar for each contributor. Also, consider the occasional use of guest bloggers, especially if they are recognized in your industry. Don’t be afraid to invite knowledgeable leaders and other industry bloggers to write a post for the blog. There are often real benefits for them (including a link, which should always be offered in this situation), and the worst they can do is say no.
What should my site’s blog be about?
A blog’s theme should be consistent with the company’s focus, yet universal enough that the blog is not solely about things the company sells. A blog that only exists to link to its corporate site will not be trusted. A site selling cameras, for instance, should go beyond making the blog a secondary camera sales tool and get involved with photography as art and business. It’s secondary to cameras, but it is directly related to the interests of potential customers. A site selling pet supplies might cover pet ownership and pet health in its blog. Don’t be afraid to get a little “fresh” in the blogosphere; go ahead and state an opinion or poke a little fun, but do so in a tasteful and good-natured way. Always be professional, but look for angles in the story that will catch reader attention.
How much time should be taken to blog?
Momentum must be kept with regard to interest in a blog, and this can only be done through regular posting. Daily posting is ideal, but a couple times a week is sufficient. The higher the quality of the posts, the less frequently you have to post. If each post takes 30 to 60 minutes to write (a good average to go by), that’s one to five hours per week. A week or more of inactivity makes the reader feel like nobody’s home. Allocate a good amount of time (one to four hours per week) to commenting on other blogs. A minimum then would be eight to ten hours a month, with an ideal amount of time being closer to 25 to 30 hours a month.
Will blogging really help my ecommerce site?
If the blog is created and maintained optimally, with a transparent and sincere voice and a commitment to using it to building relationships as well as links, yes, it will help. The more you become part of the blogosphere, the more likely it is that the blog will help to boost the corporate site. If the blog comes across insincere, dishonest or overtly self-serving, it could hurt more than it helps. While there are many infamous stories about blogs gone awry, the vast majority of ecommerce blogs are helpful to and supportive of the larger website.