Business blogging has seen a meteoric rise in the last few years, and all signs point to the trend continuing in earnest in 2014. Unlike your social brand pages, a successful business blog is a platform you own, and should serve as a hub of your social presence.
While curated content is a key piece of a successful content strategy, over 50% of marketers say that original content is still the most important content asset for their business. Blogging is a great way to speak with your brands unique voice.
The art of blogging truly lies in creating share-worthy, likeable content that people want to engage with. Additionally, including a blog on your website’s URL allows you to regularly share fresh content, gain links back to your site, and move up the rankings in Google. The result? Increased website traffic, more social interactions, and new customers.
According to Digital Buzz Blog, there are 2 million blog posts published each day. And each one is screaming for attention.
Here are some tips to help you on your way:
1. Define your Goals
Get really specific about what the purpose of your blog post is.
2. Find your Readers
After you’ve defined your goal, you need to determine where your ideal readers are so you can reach them.
(Alltop.com is a great tool to use to find similar blogs, sorted by categories.)
3. Find out what you need to do in order to get your audience to give their attention to your blog post over your competitors
Personal stories, Hints, Tips, Lists? Research your competitors and see how you can improve on what they are doing relevant to your site, and capture readers.
Share, Share, and Share some more. Facebook shares may not turn directly into cash in your pocket, but prolonged exposure and attention just might.
..which brings us to:
4. Distribute your Post
Guest Blogging is a helpful way to get some exposure also. One of the fastest ways to get attention to your blog post is to leverage someone else’s audience.