Use manufacturer videos or make simple product videos of your own, upload them to YouTube, and then embed the video on your product page. Demonstrating on video shows that you really know your product, and it puts a human face behind your website.
One of our favorite clients, Bebe, a boutique baby and kids store in Toorak, Melbourne does this very well.
See their Bugaboo Bee Stroller
Talk to us about utilising this strategy.