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How To succeed at Facebook business page marketing

Came across this informative article over on All Facebook about marketing your business page on Facebook.
Do it well, the benefits are:

  • Engagement: Greater interaction
  • Visibility: Facebook shows your posts to more of your fans
  • Free fans: You get more fans for free — one Fortune 1000 company combining good advertising and engagement tactics got more than half of their fans for free.
  • Testimonials: Your fans become so positive that they give spontaneous testimonials which convince fans who are still just prospects how great you are
  • Reputation protetction: Overwhelming positivity on a fan page wards off negative attacks from critics and provides volunteer defenders

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