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How do i interpret the Google Analytics reports i get for my website?

One of the extra services we provide to all of our customers is to set up Google Analytics on their website. Google Analytics is a powerful way to track your website’s activity: traffic, visitors, sources of traffic, and your visitors’ engagement and use of your site.

This is something anyone with a small business website can and should do. But it can be complex (you need to setup the Analytics account and then add some HTML to your site). But we do it all for you.

  • First, we add the necessary code to your site and set up a profile in Google Analytics. This lets Google start tracking the activity.
  • Next, we set up automatic weekly emails to you, of an overview report.

Over time, we’ll write more on some of the key things you should be looking at in your Analytics data. For now, you might want to look at a handful of brief presentations that are available on Google Analytics’ Conversion University:

  • Guidelines
  • Pageviews, Visits, and Visitors
  • Time Metrics
  • Traffic Sources
  • Content Reports

Note: these presentations show the reports from within the Google Analytics website. You’ll be receiving yours in a PDF report. Some things will look a little different, but the website analytics concepts apply.

Talk to us today if you are not yet receiving these valuable weekly reports.


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