fbpx Skip to main content
ecommercegoogleinternet news

Google says Christmas shopping is starting earlier than ever

By October 7, 2009No Comments

Research shows that 44% of US shoppers have already started their Christmas shopping, and the trend looks similar in Australia.

According to data from a Google survey, 44% of US shoppers have already started their Christmas shopping and researching.

Eric Lopez of Google’s retail team also points to the search giant’s own trend data, saying “In taking a look at query volume using Google Insights for Search, we see that search interest in ‘christmas gift’ has upticked sharply over recent weeks, demonstrating this increased research activity.”

A similar query looking at search interest in ‘christmas present’ and related terms in Australia reveals the same trend — though with predictably lower volume and less data available.

In a post on the Google Retail Advertising Blog Lopez continues “Consumers are not just researching, many have already begun purchasing. In fact, over a third of respondents (36%) said they have already begun making holiday purchases. This demonstrates that consumers are not waiting for the traditional kick off to the season, many are already spending time online researching gift ideas and heading into the store or to your site to make that special purchase.”

 

Let’s do digital business

Get in touch

What started as the humble world wide web is now an ever expanding universe of channels, platforms & opportunity. We’ll help you focus on what’s important to grow your business online.

Find Nextwave

Armstrong Street
Byron Bay NSW 2481
Studio visits by appt only

Work for Nextwave

[email protected]

© 2022