Facebook retargeting 101

Not every visitor to an ecommerce site converts, and not every customer comes back to buy more. But, don’t fret, with remarketing on Facebook there’s a way to get more sales for little cost.

Facebook remarketing is fantastic, and critical, for ecommerce businesses. With Facebook remarketing, you can show relevant messaging to those who are familiar with your site — be it website visitors, email list members, or combination of both. You’ll pay a low cost-per-acquisition — think five times lower — than other remarketing options. And the ad can stay up all the time. If I could only pick one medium to remarket with, it would be Facebook, hands down.

Better yet, on Facebook you can add targeted interest and demographic data. If you know your customers are likely fans of IKEA, for example, you can add that targeting on top of your site visitors, since it’s Facebook. Again, the power of Facebook amplifies the targeting abilities you have, especially with remarketing.

Setting Up Facebook Remarketing

We will assume that you have the Facebook pixel added to your site, which you can easily do with Google Tag Manager, and that you’re familiar with how to set up a custom audience on Facebook.

For a custom audience, choose to target people who visited your site up from as little as 1 day ago, to as many as 180 days.

Creating a custom audience for your website visitors is the first step.

Let’s leave the audience at 180 days and call it “All Site Visitors.”

Now that you’ve created your audience, go ahead and create your ads. Go to Ads.facebook.com and click on the green “Create Ad.” You’ll see a list of objectives. For this example, we’ll select “Increase conversions on your website.”

After creating your audience, create your ads and objectives.

Enter your site’s URL, and choose the conversion you want to track. For this example, let’s track the sale conversion. Click “Continue” and move to set up your targeting.

First, a primer of what to prepare for in terms of pixels. If you have a custom audience pixel, that is the only pixel you’ll need for your site. You can now push events like cart additions, email signups, and even purchases (with values) through the custom audience pixel. It’s a move by Facebook to help speed up pixel firing, reduce page clutter, and to learn more about the websites it is sending traffic to. We still use a conversion pixel but if you’re just getting set up, use a custom-audience-pixel-only installation.

After you hit continue, the ad set targeting options will appear. Add the website custom audience we made. Simply search for “All Web Site” and it should appear. Select it, and you’ll see the audience definition meter change to “Your audience is defined.”

We’re at a crossroads now. You can choose to leave the targeting as is, with just site visitors, the default age, and country. If you want to cast a broad net, this is fine. But a better option is to look at your Facebook page insights to adjust the demographics, as well as your internal data, to add some interests.

Now let’s set up pricing.

You can set the budget at whatever you’d like, but use at least $15 to $20 per day if you want some traction. When it comes to “Optimize For,” leave it on “Website Conversions” and let Facebook choose the bid. If you find your campaign is not delivering, set the bids manually. If that doesn’t work, you can always bid for clicks.

Don’t gloss over the ads. Get creative! Try carousel ads: they’re fantastic for multiple products. Or try a single image spread across.

Once everything looks good, click the green “Place Order” button at the bottom right, and that’s it. You’ve now created a Facebook remarking campaign. It will absolutely pay off.

But remember, you still need to add UTM tags. Head into Facebook’s power editor: Go all the way to the ads you just created, click edit, and scroll down to “Tracking.” Add your UTM code in the “URL tags” section like below, and you’ll be good to go.

While it should be done in moderation and with enough actionable data, you should always test ads, adjust the targeting, change the bids, and more. I’ll often run multiple retargeting campaigns with different ads and targeting settings that operate exclusively of each other, just to get results faster. Remember to stay active with your campaign and never “set it and forget it.”

Talk to us today if you need some assistance with Facebook retargeting.

Geting started with Facebook ads

Geting started with Facebook ads

Facebook ads are the rage lately — and for good reason. If you can supply at least a few valuable targeting components of your prospective customers, Facebook can do the rest and start delivering on your objective.

But consider this word of caution: The results from Facebook might not come instantly. It may take several attempts at a customer model, interest targets, or even changing the design of your site. Keep trying. With perseverance, you can achieve great results with Facebook ads.

Getting Started with Facebook Ads

So, where do you start? When you create your campaign, you’ll see ten different types of campaigns to run. This is both a blessing and a curse. It’s often said that providing too many choices can confuse someone from finding the simplest option.

In this post, I’ll help you cut through what you really need. The campaign you want will depend on your end goal. Most ecommerce merchants are presumably after one thing: more sales.

For more sales, choose “Increase conversions on your website.” Before you get started with this goal, however, you’ll need either a Facebook conversion pixel installed, or a Facebook custom audience pixel with a custom event for a conversion.

For this campaign type, I’ll assume you have Facebook conversion tracking installed.

When you select the “Increase conversions on your website” option, you’ll have to enter your website URL, and choose that objective. Remember, make sure this is the pixel of the event you want people to complete, because Facebook will try to complete that. For this example, I’m choosing Sale.

I’ll skip everything else and go straight to the bidding section. There are four options: Website Conversions, Clicks, Daily Unique Reach, and Impressions.

This is important. Always start with optimizing for your goal, in this case “Website Conversions.” Ads optimized for website conversions that drive results work for a reason. They give users a reason to come back to Facebook, since Facebook is showing them a product they want. Facebook will show these ads first.

Because of this value-proposition of sorts, you’ll always pay the lowest for your conversion. However, if you fail to honor that value-proposition, or if Facebook thinks you aren’t honoring it, the gravy train will end, and getting it started again can be next to impossible.

Start with a Smaller Audience

Starting off, you’ll want a small audience, around 100,000 users. This is good for multiple reasons. It lets you segment your users into test groups, helping you to see who performs better. You might not think that a 5-year age difference among males matters, but it could be a $100 difference in your cost per acquisition.

If you think you’ve exhausted your audience and you want to scale up, be careful. When Facebook starts looking for users likely to convert, the greater number of users increases the number of possible negative matches, which will hurt Facebook’s ability to find legitimate prospects. And time is important to Website Conversion campaigns. If the ads don’t start delivering conversions quickly, it’s a sign to Facebook that perhaps your ad isn’t worthy of that objective.

Finally, feedback is critical to the continued success of the campaign. If you get a large amount of negative feedback, such as people saying they don’t want to see your post, this can also hurt your delivery.

If you can’t initially get a Website Conversion campaign off the ground, don’t worry. It happens to all of us. Some industries or products just don’t work well for that objective. If you can’t make it work, consider optimizing for Clicks. Click campaigns will almost always show on Facebook; you just have watch your bids like an eagle.

Pricing Facebook Ads

When it comes to pricing, for all campaigns you have two choices: automatic (get the most website conversions at the best price) or manual.

Give automatic a try first. If you don’t see traffic, switch to manual. Facebook will always suggest a bid. I typically bid a little above what it says. For example, if it says $10.00, I’ll try $15.00.

And that’s it. There is mystery around the website conversion optimization, which makes it a trial-and-error process. While some of the above tactics may work for you, they might not work for someone else. I’ve had campaigns with large audiences work well, and others not. I’ve had high bids work well and low bids work well — on the same audience! The success of a campaign may appear to have no rhyme or reason when compared to others. But stick to it. In time, you’ll find a setup that works for you.

Are you currently bidding with the website conversions objective? Is it working for you? I’d love to hear your experiences with it.

New Social Media Commerce Tools Will Have Bigger Role in 2015

New Social Media Commerce Tools Will Have Bigger Role in 2015

The primary attraction for businesses using social media has traditionally been the ability to organically grow their audience and raise brand awareness on the platforms. However, with Facebook’s blunt announcement that organic reach is on the decline, if brands want to be visible on user newsfeeds, they will now have to pay to be seen. Businesses are faced with the reality that dominant social media platforms have become oversaturated with content from businesses of all sizes, with brands generating content faster than users can consume them.

 

With the increase in sponsored posts and paid ads on Twitter, brands are now also competing with news companies for visibility. This is not particularly surprising coming from Twitter, a company that wants to redefine itself as an alternative news platform, with their combination of personal communication and real- time newsfeed a remarkably useful tool for those working in the media and entertainment industry.

 

In response, Facebook and Twitter have both announced the arrival of new commerce tools, designed to give businesses a ‘call to action’ option that will help to drive sales through social media. Twitter has also moved to give businesses more flexibility when paying for advertising, and according to Forbe.com’s Jayson DeMers:

 

“These objective-based campaigns, which are still currently in beta, will offer more flexibility including tweet engagements, website clicks or conversions, app installs, new followers and leads. These campaigns will be particularly appealing to small business owners who want to pay for results, not just for brand visibility.”

 

It is early days yet, and businesses are sure to be testing this option out this holiday season, however it also represents a shift in how businesses may now view the role of social media in their marketing/PR strategies.There is a new focus on social marketing, with marketers using social media to drive “sales over status updates and commerce over engagement.”

 

The average holiday consumer is now more likely to go to social media for information that will influence their purchasing decision, and Facebook and Twitter’s new ‘buy’ buttons would help facilitate smooth online transactions. If Facebook and Twitter’s new commerce capabilities prove to be useful for marketers, this may help to counteract the growing difficulty of organic reach experienced by businesses this year.

 

 

 

(Source: Daniel Green, socialmediatoday.com)

 

Facebooks Organic Reach Decline: How to Respond

Brands that use Facebook for marketing have seen a sharp drop in engagement.

Coupled with recent changes to the news feed algorithm, marketers are finding it harder and harder to generate organic buzz. Speaking of the News Feed, no one really knows for sure how Facebook decides what appears on it, but some elements are well known as weighing factors:

  • Post types that receive the most user interaction
  • Posts that users hide or report as spam
  • How a user interacts with Facebook ads
  • The device that is used to access Facebook and the speed of its connection

Facebook has told marketers that they should consider paid distribution “to maximize delivery” of their messages in news feed. Translation: You must pay to play.

The team at Offerpop, a social marketing platform that enables users to create and launch Twitter and Facebook campaigns, compiled the infographic below to illustrate at a high level how brands can combat Facebook’s reach decline by revamping their digital strategy.

How to use Facebook to promote your business

With Facebook predicted to reach one billion!! users by August 2012 that is a lot of potential customers! As many users openly display their interests, you would have thought that Facebook would be heaven for marketers.

In reality, very few companies are successfully exploiting the channel to promote their business, and many of those have big budgets. So why and how should an SME or start-up think about Facebook as a marketing channel?

Forming a Facebook fan page is often viewed as a fantastic way to engage with the public, and if you do it right it can be hugely successful.

Coffee chain Starbucks has more than 26 million members on its Facebook fan page, and is by far and away the most successful brand on Facebook. But for small businesses the challenge is that much harder as they don’t enjoy the same level of brand awareness. For example, more than three quarters (77 per cent) of Facebook fan pages have less than 1,000 members.

Why do it?

So why should small businesses form a Facebook fan page? Creating a Facebook page provides the opportunity to directly interact with potential and existing customers. 850 million users – and growing – simply cannot be ignored. Some of these people will be in your local area and they may be searching for your product or service.

As well as a way to sell and generate brand awareness, Facebook groups provide a free way to carry out market research – you can poll your fans, gauge their reaction to ideas before you implement them.

Content is Key


The clincher when it comes to attracting and retaining Facebook fans is what you offer them. There is an infinite amount of interest groups that Facebook users can join, so you need to make yours stand out from the herd. Most groups probably fail to reach 1,000 members because they fail to offer compelling content and, worst of all, do not interact.

So, think of video, audio, blogs and other interesting content that would appeal to your target audience. You can then use tools such as ping.fm or your blog RSS Feed to syndicate that content with minimal manual input your end. Have a look at car hire firm Zipcar’s Facebook page to see how innovative content has helped a small business generate a following of nearly 70,000.
Most of all, it’s a community, so INTERACT!

How promote it?

Once you’re clear on what you want to achieve from your Facebook page, what content you’re going to offer, who’s going to manage it and how often you’ll be updating content and interacting with customers, you need to think about how to attract people to your page in the first place.

Start small – friends, friends of friends, customers. Provide links on your homepage to click through to your Facebook page, offer discounts and other benefits exclusive to Facebook group members. Of course if you have a physical location it can pay to promote your Facebook page at the point of sale, on packaging, in the window or even on your signage. Your popularity will spread virally, so don’t expect Rome to be built in a day.

Assess where you are after one month, two months etc and think about how you could better promote the site if you’re not hitting numbers.

Talk to us today about this growing opportunity.

Facebook like button soon to include more “action” items

Facebook’s annual f8 developer conference promised a lot of things today, but one cool subset of them takes the most popular interaction on the site and spins off variations.We’re talking about the like button here.

Today, we click like when really a more specific action is involved but the thumbs-up is only option that exists.

So, get ready for buttons that could include:

  • Want
  • Buy
  • Own
  • Listen to
  • Read
  • Eat
  • Watch
  • Work out

Each of these verbs would describe a type of relationship between things that exist in what Facebook has up until today called the Social Graph.

Expanding into all of these other types of relationships ushers in what Facebook calls the Open Graph.

Like its name suggests, the open graph holds many more opportunities for third-party application developers to go to work.

And plugins based on the open graph would enable websites outside of Facebook to make commerce and content more social than ever.

And the open graph will also make people’s news feeds more customized than ever, requiring a more complex algorithm than the one that currently determines what people see on their home pages.

The algorithm that Facebook today calls EdgeRank becomes GraphEdge tomorrow.

What do you think about these new variations on Facebook’s like button and plugins? Will users feel as inclined to click on them as they do with the like button?

Talk to us today if you aren’t ustilisng these valauble social sharing functions.

Get more Facebook fans Tip#1

Using Facebook as a Fan Page

This is by far one of the most powerful changes, in my opinion, to fan page functionality. Why? Before this change, there were only a few ways to share your fan page with people who are not a fan of your brand on Facebook. The first was by sharing the page directly with your personal profile’s contacts. The second was by hoping that your page’s fans would share it with their contacts. And the third was by spending money with Facebook advertising.

Now, with the option to use Facebook as your page, you can do something that reaches out to Facebook users in your targeted audience for free. Here are easy steps on how to get your brand in front of a larger Facebook audience.

How to Use Facebook as Your Page

You must be an admin of the page you want to market before going any further – if you aren’t, then become a fan of the page and ask another admin of the page to add you as administrator.

Step 1. When logged into your personal profile, go under the Account menu and select Use Facebook as Page.

Step 2. Choose the page you want to participate as on Facebook and Switch.

Step 3. Find fan pages that have the same target audience as your brand and Like. For example, if you’re brand sells handmade dog collars online, then your target audience is probably also a fan of PetSmart, Petco, the Westminster Dog Show, and other similar pages.

Step 4. Start interacting on those pages just like you would do with your personal profile in terms of liking and commenting on new wall posts by the page or by the fans of the page. Instead of being linked to your personal profile, your activity will be linked to your fan page. This means if you provide useful, valuable comments, you will be seen as an authority and fans of that page might become a fan of yours as well.

Using Facebook as your fan page will help you get more exposure for your brand’s Facebook page, leading to more likes and engagement with your targeted audience.

Talk to us today about turbocharging your Facebook page.

How To succeed at Facebook business page marketing

Came across this informative article over on All Facebook about marketing your business page on Facebook.
Do it well, the benefits are:

  • Engagement: Greater interaction
  • Visibility: Facebook shows your posts to more of your fans
  • Free fans: You get more fans for free — one Fortune 1000 company combining good advertising and engagement tactics got more than half of their fans for free.
  • Testimonials: Your fans become so positive that they give spontaneous testimonials which convince fans who are still just prospects how great you are
  • Reputation protetction: Overwhelming positivity on a fan page wards off negative attacks from critics and provides volunteer defenders

Read the rest of the post

If your business isnt already on Facebook, you are potentially missing out on a valuable free marketing channel. Talk to us today

How to leverage Facebook’s news feed algorithm

Super interesting read over on iMedia Connection about the Facebook news feed algorithm (ranking of facebook news feed items).

“While the math and the rules behind the algorithm are a bit fuzzy, the premise is simple. Facebook doesn’t want any user bombarded with useless, irrelevant content. EdgeRank doesn’t just apply to user profiles. It’s also used for pages. The algorithm determines which users will see the content from the pages they “like.”

This may be news to many businesses marketing on Facebook, many must be thinking each and every status or page update they make is automatically displayed on their “fans” walls. Not the case. If you stop and think, some weighting or ranking has to apply otherwise a users wall would quickly fill up with not so relevant updates and be replaced with more updates before they could see the more relevant ones.

Facebook wants to keep the user homepage or newsfeed highly relevant, it wouldn’t be relevant if every friend and page youve ever “liked” on Facebook had equal weighting. So in essence Facebook learns which friends and pages you interact most with and weights them accordingly…

This article explains how to get your fans interacting with your business page on a regular basis, and how to ensure your status updates and page updates not only make it onto your fans news feed, but stand out enough in order for them to “share” with friends?

Read the rest of the article on iMediaConnection

More than 50% of all small businesses derive benefit from Facebook

By now, it’s understood that social media networking and marketing are invaluable to business. It seems this may be particularly true for small businesses, who are now turning more of their resources toward online and social media marketing.According to a recent study conducted by eMarketer, more than half of all small businesses (55%) consider Facebook beneficial to their business. Other social media sites that were ranked as moderately or highly beneficial include Twitter, YouTube and LinkedIn. If you are a small businesses owner who has not yet ventured far into the world of social media, you may wonder, “Why do they consider these sites important?”

First and foremost? Businesses look to social media marketing to generate leads. Almost 60% of the small businesses surveyed said that “Lead Generation” was positively affected by social media marketing. Another top-rated and highly important benefit is keeping up with the industry. Any small business owner will tell you that it’s hard to compete when you’re not sure what the competition is up to.

Other reasons to take your business online and into the social media market include opportunities to improve your customer’s experience, ability to monitor what others are saying about your business and maintaining overall competitive intelligence. The information you can gather and monitor through social media networks will allow you to stay fluid, competitive and relevant to your market.

More information on our Facebook business pages.

Tip of the Day: Create a Photo Contest Campaign

Hows this for a low cost, easy advertising campaign that will generate buzz, create new customers, and develop new content for your products: the social photo contest. Create a photo contest campaign that includes your customers using/wearing/holding your product(s). It is inexpensive, easy to set up, and surprisingly effective. Talk to us today about how to go about this.

Six Ways to Engage, and Convert your customers

Converting visitors into customers is about more than just supplying great product information. It’s about more than a great design, simple navigation and customer service links. The basics–such as page design and content presentation are certainly necessary. But if you want to grow a loyal customer base for the long term, you have to reach even further.
Here are six ways to engage visitors and turn more of them into actual customers, bringing friends with them.

  1. Serve up the ideal newsletter. Contrary to what some social media “experts” say, people still like to receive email from companies they love and from stores that carry items or product lines to which they’re devoted. By integrating useful tips and links to articles or invites to forums, you’re opening up a channel for conversation, of which customers will take advantage.
  2. Encourage customers to rate and comment on products. Customer ratings and reviews help sell products better than any description. This is because people trust other people more than they do a business that writes copy specifically to sell merchandise. And let the not-so-good ones in, too, because this keeps it all real.
  3. Take a poll. Thinking about changing the home page? Wondering which product line your customers really want? Ask them. Simple polls that use images instead of lengthy text questionnaires will garner the most responses, and shoppers appreciate being asked for input.
  4. Host a gallery. If you sell products that people love to show off, let them do just that. Sell model kits? Invite customers to show off how they put it all together. Home decor? Prompt them to share photos of their new living room. You can even take it a step further by hosting contests where the users vote, and the winner receives a store gift certificate or specialty item.
  5. Run a blog. A blog is a suitable add-on for most online stores because there’s always something to talk about, show off or review. From electronic gadgets to wall art to craft stores, people love content which revolves around their own passions. By mixing “feel good” stories, new product announcements and thought-provoking ideas, a blog gives you the flexibility to be more creative and more personal. You should invite and encourage comments, because it is user responses that truly drive the traffic and ranking of a blog, not just the content.
  6. Host a real contest. The web is riddled with useless contests, especially across social media. The problem is, most of these provide little value to the retailer or the visitor. A campaign designed to increase Twitter followers doesn’t necessarily bring you people who will visit your website. So, while giving away an iPad to a random new face on Facebook or Twitter sounds like a big deal, small, lesser known businesses are better off reaching a more dedicated audience by giving away store-related prizes for real shopper engagement. Remember, it only takes a handful of loyal shoppers to bring you hordes of new customers.

Summary
Whichever way you go, keep this one directive in mind: Ask questions. Questions inspire people to respond, whether it concerns new products they’d love to see you carry, or insight on features they wish they could use at your store. It’s all about getting people communicating. The more people communicate, the more incoming links you’ll get. The more people talk positively about a product, the more likely they are to share their experience, not just at your site, but across the web via social media sites like Twitter and Facebook. The more people talk, the more time new visitors will spend checking out what they have to say and, in turn, the faster you’ll grow your base audience and your business.

9 useful blogs to help you improve your social media strategy

This special issue of Web Digest features “boutique” blogs on Social Media with original content.

Out of the hundreds of blogs out there on Social Media, we’ve selected 9 that we think are worthy of your valuable time.

1. Social Media Optimization

David Wilson, who writes this daily blog, runs a search engine marketing agency so it’s no surprise that he views Social Media marketing through an SEM lens. His blog posts offer practical advice on incorporating Social Media wisely into a marketing program.

He’s not afraid to swim against the tide of conventional wisdom either. One recent post, “Don’t Build Your Brand on a Third Party Platform,” argued why businesses should not dump their websites for Facebook Pages.

Looking for case studies? Wilson devotes an entire page to them, many detailing his own company’s experiences. (Example: His company compared Facebook Ads with Google Adwords and found the Facebook program delivered a significantly higher ROI.)

2. Social Media Examiner

Calling itself “Your Guide to the Social Media Jungle,” this group-written blog generates one or two posts a day focusing on strategy and how-to advice for navigating the social networking wilds.

Besides covering the obvious B2C networks like Facebook and Twitter, SME also helps you look for ways to incorporate more focused networks, including B2B forums like LinkedIn, into your business plan. Look here for posts that tie Social Media firmly to business planning and strategy. One notable post is “3 Ways Twitter Analysis Can Enhance Your Marketing.”

3. Social Media B2B

This group-written blog focuses exclusively on Social Media in a B2B environment, especially lead generation and “social selling.” It takes a “just the facts” approach to business use of Social Media for marketing and PR. Posts are heavy on how-to advice, lists and reviews of SocMed tools, plus case studies, tips and tactics.

The blog’s landing page also sorts archive posts into useful categories. Want to read posts specifically about Mobile? There’s a tab for that. You’ll find posts about SlideShare (like Facebook for PowerPoint), interviews with various notables, Twitter and many more topics. For a fast start, check the list of popular posts on the right side of the landing page.

4. All Facebook

If your Social Media strategy includes Facebook, this blog should become your daily go-to source for news, trend-watching, advice, statistics and case studies. Although it’s an independent news source, the writers have inside knowledge and long experience with FB.

Besides daily posts, All Facebook also offers gratis and paid research and how-to guides, including a detailed guide to Facebook Pages (US $9.95), Facebook’s entry into location-based networking and marketing. One provocative post: “10 Killer Titles That Will Provoke Your Facebook Fans.”

5. Influential Marketing Blog

Rohit Bhargava is one of the titans of the Social Media world. His 2006 post, “The 5 Rules of Social Media Optimization,” launched thousands of discussions that are still going on today. As SVP for Strategy and Marketing at Ogilvy 360 Digital Influence, Bhargava’s blog runs a wide gamut, mixing practical advice with strategy and what looks like parking spaces for notes that will become white papers or future presentations.

Whether he intended it this way or not, Bhargava appears to aim Influential Marketing slightly over the heads of companies that have not yet implemented a Social Media strategy. Instead, people who have already launched a program, however small, will find his advice most useful. One such post is “How To Replace A Social Media Super Star.”

6. Buzz Marketing for Technology

This blog focuses on higher-level strategies in B2B Social Media, not just in implementing it at the corporate level but with a wider perspective. That’s not surprising given that the blog’s author is Paul Dunay, Global Managing Director of Services and Social Marketing for Avaya (call centers, data networking services, phone systems and other enterprise-level communications). The blog focuses more on thought leadership than daily how-to advice.

Although Dunay’s niche is technology, Social Media managers in other concentrations will find his insights valuable as they build and manage their own corporate programs. Consider this blog the graduate-level course in Social Media, with posts that include “Could AT&T kill the iPhone Brand?” and “PR needs to Focus on Conversations.”

7. Conversation Agent

This blog is author-speaker-brand strategist Valeria Maltoni’s personal collection of commentary on Social Media, branding and integrated marketing. Maltoni, who is also Director of Strategy for Powered, a Social Media agency working with over 60 global brands, mixes Social Media philosophy with hands-on advice for making your SocMed plan work better.

Some posts focus on strategy – for example, why you should create “customer communities.” Others offer practical tips based on her own experiences, such as her personal list of sources for illustrations and images for blog posts and other uses.

One of her most popular posts is “See How They Did it: 104 Social Media Case Studies,” (find it in Column 3 in the “Timeless” category on the blog’s homepage), which combines advice on how to write a case study with reviews of case studies including campaigns for the movie “The Girl With the Dragon Tattoo”.

8. B2B Marketing Insider

Although this blog covers a wide range of B2B topics, it’s particularly strong on Social Media, with posts that mix information, advice and pointers to resources for both marketers who are new to Social Media and those who are experienced hands. Michael Brenner, Director of Online and Social Media Marketing for the software company SAP, writes his own material, focusing it toward “results-oriented” marketers. (Brenner also contributes to a companion blog, B2C Marketing Insider.)

Two notable recent posts that blend strategy and how-to advice: “Integrate Social Media Into Your Marketing Mix” and “The Role of B2B Marketing,” which sounds like a sleep-inducing think piece but is actually a lively discussion of Social Media use in lead generation.

9. B2C Marketing Insider

This group-written blog aims to “expand readers’ awareness of marketing best practices and to encourage participation.” The emphasis is on participation, and the blog posts are written not just to inform but also to explain to marketers whether they should wade in to changes or sit them out. Like its companion blog, B2B Marketing Insider, this blog covers all aspects of Online Marketing but calls out Social Media in particular.

Tip of the day: shorten your email by using teaser content

Instead of putting an entire offer or promotion in your email, use teaser content that points to more information on your website or blog. This has the added bonus of providing customers and prospects with more of a reason to click a link and make their way over to your site. It also creates the possibility of up-selling other products and services on your website.

How to better engage your Facebook fans

Recently stumbled on this hugely informative blog post for businesses currently using or wanting to use Facebook and indeed social media as a whole. It lists ways to better engage Facebook fans. Breaking down recommendations into two areas: sharing quality content and inciting comments.

For each area, the author provides tactical methods to use to increase engagment (unless, of course, you already have too many visitors to your Facebook page) such as:

  • How often you should post
  • What you should post
  • How to find quality content

A very worthy read for hose businesses starting out with Facebook. The opportunities here are huge…

Talk to us today about utilising Facebook in your marketing mix.

Read the full article :better engage Facebook fans