Here’s a few quick tips about how best to use your Facebook business page.
Choose a beautiful cover image
Provide a punchy description
Feature your most important apps and refer/link to them often in wall posts eg “Remember to join the mailing list to get your 10% off! (link goes here)”
Pin the post you want to drive the most traffic to, eg sale page, coupon code etc
Highlight great historical posts by you and your fans
Hide or delete embarrassing, out of date, or negative posts by you and your fans