Beds R Us Byron Bay is a well-known independent furniture retailer selling a wide range of beds, mattresses, linen, and homewares. They were looking for an attractive easy to use the online store to present detailed info on their particular range to retail buyers but also to focus on bulk buys from a growing market of hotels, resorts and AirBnbs. As such the website was to be an extension of, but seperate to, already existing marketing channels of this nationwide retail chain.
It needed to be easy to use for customers, and for the Beds R Us Byron Bay team to update without any technical knowledge. It also needed to be easy to run regular promotions to target new customers as they were prospected by the Beds R Us Byron Bay sales team.
UX / UI
Filtered Product Display
Postcode Shipping Checker
As one of only a few certified Australian Shopify Experts, we delivered
As one of only a few certified Australian Shopify Experts, we designed & implemented a stylish new website for Beds R Us Byron Bay with advanced merchandising and marketing functionality. We migrated all relevant data from the national parent site and improved on navigation with a well designed mega menu that breaks the categories down into easily navigatable sections with merchandising within each section of the mega menu. The standard product page layout was extended with more detailed product descriptions, resulting in a website that was both visually appealing, informative and geared for conversion.