Salon Shop, a leading wholesaler and retailer to the hair and beauty industry, had an outdated website with limited functionality. It was difficult to update, confusing for customers to use, and generally was holding them back from growing their online sales. Also, the website was not mobile friendly and as a result was being penalized by Google for mobile searches, a rapidly growing segment of online sales.
UX / UI
We delivered & continue to support a digital transformation
Using our popular storefront platform Nextwave Commerce, we designed & developed a stylish new website for Salon Shop with advanced merchandising and marketing functionality. As part of the project Nextwave exported the 30,000+ products with a huge range of variations from the old site and imported into the new website, and in turn simplified the category structure. Quite a challenge! The new online store website now presents these 30,000+ items in logical categories, in an easy to use format, with a far more streamlined checkout.
Other challenges we faced included the business has two main customer groups that needed to be taken into account, wholesale and retail, so the website had to cater for both groups with different pricing. This included a wholesale account application and corresponding trigger in the backend to let the Salon Shop team know when a new wholesale application had arrived. Switching customers between the groups had to be straight forward and easy.