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Pop-ups! Love to hate them?

By July 14, 2017 No Comments

A few years ago the inventor of the pop-up ad, Ethan Zuckerman, apologised for what he let loose on the internet. As you may remember these early pop-up ads were brash, irritating and ugly.

Lucky for us, the “humble” pop-up has evolved into a sleek and effective marketing tool that is now commonplace on many websites.

Our friends at Shopify have had an extensive look into why pop-ups are an essential part of your site. You can read their article here.

 

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