A few years ago the inventor of the pop-up ad, Ethan Zuckerman, apologised for what he let loose on the internet. As you may remember these early pop-up ads were brash, irritating and ugly.
Lucky for us, the “humble” pop-up has evolved into a sleek and effective marketing tool that is now commonplace on many websites.
Our friends at Shopify have had an extensive look into why pop-ups are an essential part of your site. You can read their article here.