Medusa creates hair extensions of the highest quality and offers wholesale prices direct to the public. They are the only supplier of human hair extensions in Australia who offer a custom made service while also stocking a large range of ready to ship products.
Medusa’s previous website and online store had become quite dated and difficult to use for both customers and the Medusa digital team. It was starting to impact the growth of this market leader and given their discerning style conscious customers, and the evolution of online retail in general, the business was losing market share to their competitors. As a result, they were missing out on sales, and spending more time on administration rather than building the business. Nextwave to the rescue!
UX / UI
Shop on Instagram
Exceeding sales targets and well on track to grow into the future
Nextwave designed, delivered and continues to support a beautiful new website on the WooCommerce platform. The site is now easier to use and far more effective in converting visitors to customers. Along with new additions like a VIP program, a product configurator and new payment methods like Afterpay and Zippay, the new Medusa website quickly streamlined back-office operations with real-time shipping quotes, shipping updates. Another valuable new addition from a content and search engine ranking perspective is a useful blog full of how-to’s, care guides, beauty tips and tricks, new product news, customer testimonials and more.
Poised to build and not just maintain their success
Post-launch, the website soon exceeded sales targets and due to Nextwave’s involvement in providing ongoing digital marketing services, Medusa is well on track for future growth.
It’s also well worth noting customer support queries are well down also with the new website, further freeing up Medusa’s internal resources to build and not just maintain their success.