Salon Shop is a leading wholesaler and retailer to the hair and beauty industry. After engaging a number of other agencies over the last few years to ramp up online sales, the results had been mixed at best, with inconsistent ongoing returns. Firstly we completed a successful migration of their online store to the Shopify platform, then we were tasked with ramping up online sales via some smart digital marketing strategies. The brief was simple, “increase our sales in a consistent fashion.”
The solution
Some of the strategies in action
Facebook marketing
Bringing together industry-leading strategies, ongoing optimization, regular testing, and campaign research, Nextwave was able to increase both the performance and the scale of Salon Shop Facebook marketing campaigns.
Facebook marketing
Bringing together industry-leading strategies, ongoing optimization, regular testing, and campaign research, Nextwave was able to increase both the performance and the scale of Salon Shop Facebook marketing campaigns.
Instagram marketing
You don’t need bottomless pockets to get results on Instagram. Salonshop is a great example of how you can grow your business through Instagram ads without the big-brand budget.
SMS marketing
Salonshop uses highly targeted SMS campaigns using different Shopify filters as well as a range of automated SMS flows, including abandoned cart, customer reactivation, new order, shipping confirmation. We show the data that helps you make better decisions.
SMS marketing
Salonshop uses highly targeted SMS campaigns using different Shopify filters as well as a range of automated SMS flows, including abandoned cart, customer reactivation, new order, shipping confirmation. We show the data that helps you make better decisions.
Email marketing
Bringing together industry-leading strategies, ongoing optimization, regular testing, and campaign research, Nextwave was able to increase both the performance and the scale of Stitch & Hide display marketing campaigns. With a tight budget, we didn’t spend a lot in any one area.
All you really need to know
6x
Return on Investment
10x
Return on AdSpend
175%
Increase in online sales
