The challenge

Laid back yet sophisticated, Stitch & Hide are a growing leather accessories brand looking to break into the world market. Prior coming to Nextwave their previous website was dated, hard to use and did not reflect well on the brand. Digital marketing was minimal, haphazard and lacked any planning. As an obvious result, online sales were stagnant and a real frustration to the Stitch & Hide team for the lost potential.
After careful research and planning, Nextwave delivered a modern effective digital retail strategy.

A beautiful responsive website with a focus on brand storytelling

With an enviable selection of amazing res lifestyle and product imagery, great copy and a switched on client, the website is a great example of online retail done right. Driven by brand storytelling, super fast loading, full screen yet mobile friendly pages allow for a real expression of what makes Stitch & Hide different. Namely a curated selection of ecofriendly, handmade leather accessories loved by those who have discovered this brand.
Developed by Certified Shopify Experts on the market leading platform, there were many other benefits in having Nextwave involved in setup and ongoing growth. Not only did we deliver a stunning customer facing online store with many sales driven functions, Nextwave was able to streamline back of house operations in areas like retail / wholesale stock management, fulfillment, shipping and returns. Cutting admin time by a large margin and improving the customer experience. Bringing real tangible value.
In essence this is what Nextwave aspires to do. Far more than just website developers, we aim to be an outsourced digital marketing and business efficiency team, adding great value to your existing team.

Rich media ads displaying to visitors across high traffic sites

Bringing together together industry-leading strategies, ongoing optimization, regular testing, and campaign research, Nextwave was able to increase both the performance and the scale of Stitch & Hide display marketing campaigns.
With a tight budget, we didn’t spend a lot in any one area, but made sure that Stitch & Hide had visibility on just about every type of device (especially mobile, considering the demographic) and on every major ad platform.
The campaigns run the gamut from display campaigns that drove brand awareness, right down to product-listing ads when someone was searching Google for competitor’s products. We very carefully monitored not only the daily spend, but the ROI of each channel and every ad. It would be fair to call us ruthless in killing underperforming ads and expanding the winning ads.

Facebook ads to create brand awareness, & follow up on cart abandonment

Although traditional pay-per-click / display advertising – on its own – helped Stitch & Hide reach potential buyers when they were considering purchasing, Facebook Ads can be even more powerful. By combining the twin powers of audience reach and highly-targeted data, this type of advertising helped Stitch & Hide reach customers before they even thought about buying.
We optimized the laser-targeting and audience reach of Facebook with advertising that got Stitch & Hide in front of the right eyes, at the right time. Combined with retargeting, and dynamic inventory feeds this has become a cornerstone in the success of the strategy.

A comprehensive email marketing strategy

From abandoned cart emails and other automated trigger emails, through to regular email campaigns, Nextwave has advised on and implemented a comprehensive email marketing strategy for Stitch & Hide. New and returning customers are delivered regularly to the website via this channel.
Website traffic is growing, repeat orders are up along with average order value, proving email is still a big driver of sales for online stores, and Stitch & Hide in particular.

The results

A lot of hard work and effort over the last 12 months is now paying off.

Super excited to be working with this switched on team, and looking to scale results even further.

increase in sales

increased time spent on website

sales for each $1 spent

Hear it from them

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