Salon Shop, a leading wholesaler and retailer to the hair and beauty industry, had an outdated website with limited functionality. It was difficult to update, confusing for customers to use, and generally was holding them back from growing their online sales. Also, the website was not mobile friendly and as a result was being penalized by Google for mobile searches, a rapidly growing segment of online sales.
Nextwave Services
Consulting
Design
UX / UI
Development
Portfolio
Google Suite
Email Marketing
Social Marketing
+ more
We delivered & continue to support a digital transformation
Using our popular storefront platform Nextwave Commerce, we designed & developed a stylish new website for Salon Shop with advanced merchandising and marketing functionality. As part of the project Nextwave exported the 30,000+ products with a huge range of variations from the old site and imported into the new website, and in turn simplified the category structure. Quite a challenge! The new online store website now presents these 30,000+ items in logical categories, in an easy to use format, with a far more streamlined checkout.
Other challenges we faced included the business has two main customer groups that needed to be taken into account, wholesale and retail, so the website had to cater for both groups with different pricing. This included a wholesale account application and corresponding trigger in the backend to let the Salon Shop team know when a new wholesale application had arrived. Switching customers between the groups had to be straight forward and easy.
Platforms used
Platforms used
What they said
” We have been working closely with Nextwave for the last 8+ years. Our online sales continue to grow as does our working relationship with this great team. Thank you for all the hard work and ongoing dedication. “
Thinking about a similar project?
Get in touch with us today for a chat about your particular needs. We’d love to help your business grow online,
or see more recent client work below.
What they said
” We have been working closely with Nextwave for the last 8+ years. Our online sales continue to grow as does our working relationship with this great team. Thank you for all the hard work and ongoing dedication. “
Thinking about a similar project?
Get in touch with us today for a chat about your particular needs. We’d love to help your business grow online,
or see more recent client work below.
What they said
” We have been working closely with Nextwave for the last 8+ years. Our online sales continue to grow as does our working relationship with this great team. Thank you for all the hard work and ongoing dedication. “
Thinking about a similar project?
Get in touch with us today for a chat about your particular needs. We’d love to help your business grow online,
or see more recent client work below.