Divine Goddess, a yoga apparel and lifestyle brand, had an existing website but it was performing below expectations. The website was outdated, difficult to update and as a result did not present their range effectively. Sales were simply not growing after many years. The website also didn’t communicate with their back office systems, POS and inventory.
In short, the business was stuck in a holding pattern, unable to grow, unable to take full advantage of the benefits and efficiencies of a well planned and executed online retail strategy.
Nextwave came on board to change that.
The solution: a new website & creating engaging content that converts
Nextwave created a stunning mobile friendly website built on the Shopify ecommerce platform. The new website captures the essence of the Divine Goddess brand story and presents the product range in a far more stylish light. More importantly the new website and associated marketing strategy has increased sales for this growing brand. The new website is easy to use for both customers and the Divine team and its integrated with many back office systems to bring real efficiency to the business.
To further grow the brand, Nextwave continues to implement digital marketing strategies in the form of content planning and marketing, social, search, email marketing and ongoing consulting and coaching.
We are effectively an outsourced marketing team, on hand to advise, implement, refine and deliver ongoing results for this growing lifestyle brand.
Pushing online growth via social networks & influencers
The brand had a growing and engaged social presence, but as a small team with tight budget, they lacked the experience and direction to take it to the next level.
Over the course of a number of planning sessions Nextwave came on board to focus the social strategy on engaging content backed by paid ads on the major social platforms like Facebook and Instagram. The necessary technical requirements were taken care of early, the Facebook pixel, retargetting and management of the ad platform administration. A content calendar was developed to streamline and produce the necessary, timely, engaging content across these social platforms.
The Nextwave team continues to strategize, produce and deliver a regular stream of content resulting in increased engagement, more followers and increased sales. The digital marketing support Nextwave provides, alleviates the bottleneck of a small team, working together to get great ongoing results.
An effective email marketing strategy to automate & drive online sales.
To further drive sales, the website utilises an advanced email marketing strategy. Aside from regular email newsletters to a growing subscriber list, a series of automated emails was implemented to follow up on abandoned orders, win back previous customers who hadn’t purchased in a number of months, as well as other trigger emails like personalized product recommendation emails, coupon codes, and messages from the company founders.
All completely automated, these highly personalized and timely emails are now being sent to customers daily without Divine Goddess having to lift a finger. Responsible for around 15% of sales each month and growing. Smart huh?
It’s only 6 months in to the relationship but we’ve hit all the targets.
increase in sales
sales for each $1 spent
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