HBI Australia, a builder for the insurance industry, was due to be part of a tender process for a lucrative contract with a big insurance company. Their old website was outdated, did not display well on mobile or tablets, and generally reflected poorly on the business.
On top of this the company was still using old fashioned fax, mail and paper in administration tasks such as Project Approval and payment of the insurance excess, a necessary part of every project.
Things needed to change with the times.
UX / UI
We delivered & continue to support a digital transformation
Nextwave developed a stylish new responsive website that looks great across desktop, tablet and mobile devices. The new website presents the company’s services, capabilities, projects, testimonials alongside vibrant imagery. Positioning HBI as a market leader in the space.
We also streamlined office administration and minimised paper trails by taking some of the more mundane tasks online such as approving a project or paying the insurance excess to get a project underway. Storing this information in a CRM for later followup and checking off.
Visual storytelling was emphasized throughout the site to craft a better and more engaging experience for readers. A primary goal was to quickly create a sense of validation that HBI Australia was a seasoned and credible building company.
To further enhance the new digital platform, Nextwave put a content management system in place to support the new website and allow the HBI Australia team to track leads as well as update their website content to keep it current and relevant.