As a new business with a number of exciting modular property developments in the pipeline, Green Vision Developments, needed some solid brand development along with an informative, stylish website to communicate the company’s modular building concept and upcoming projects.
One of the main aims of the new website was to stimulate pre-release apartment sales in the recent DA Approved Altitude 2480 development on the Far North Coast NSW.
Branding & Design
UX / UI
Crafting an engaging brand story and online experience from the ground up
Green Vision sought Nextwave’s help in bringing the Green Vision concept from idea to full fruition. Unlike most other property developers on the market, Green Vision was looking to craft an engaging experience and brand story from the ground up, which would quickly communicate the new sustainable modular property concept and immediately engage prospective buyers. We are involved in this exciting company in more ways than one!
A stylish new branding package and website to promote this unique affordable housing development
After delivering a new corporate ID and associated branding elements, the new website was created “mobile first” to respond to any screen size — from desktops down to smartphones: any device, any OS, any browser, all needed to work.
Visual storytelling was emphasized throughout the site to craft a better and more engaging experience for readers. With the use of vibrant local imagery interspersed with 3D renders of the new DA Approved Altitude2480 development. A primary goal was to sell pre-release house and land packages so a lot of useful content was created to present the new development.
This included local area maps, and regional maps to show prospective buyers what infrastructure and facilities were in the local area.
To further enhance the new digital platform, Nextwave put a content management system in place to support the new website and allow the Green Vision team to track leads as well as update their website content to keep it current and relevant.