Happy Herb Co. is a much-loved manufacturer, retailer and wholesaler of a large range of herbal healing products. With international distribution across a number of channels, they enjoyed a great reputation for being one of the longest established and most trusted brands in the industry. The problem was this was not reflected in their digital strategy, and it was really starting to let the brand down. While their competitors surged forward online, Happy Herb Co. was missing clear growth opportunities and starting to suffer from negative brand perception in the marketplace for their lack of action.
Nextwave came on board to implement an effective digital strategy to transform the brand online, and provide a much-needed foundation for future digital growth.
Design UX / UI
We delivered & continue to support a digital transformation
Prior to coming to Nextwave, Happy Herb Co. had an incohesive, outdated web strategy, with a number of disjointed websites on different platforms that had grown organically yet sporadically over the years. As a result, the websites were difficult to use and administrate, functioned poorly on mobile, and didn’t reflect the brand’s range, history, and position as a leader in the herbal healing industry. It was no wonder online sales had been stagnant for a number of years.
After in-depth research and planning with the Happy Herb Co team, Nextwave designed, developed, and now supports two stunning web platforms for this transformed brand. The main brand information website is fast growing into the leading herbal healing authority website on the internet with background information on herbal healing, informative blog posts from many knowledgeable guest authors along with well over 100 detailed herb information pages, outlining herb history, descriptions, common uses, contra-uses, recipes and far more. There is also a handy herb finder allowing visitors to select an ailment, or common use and find the herb that will best assist them.
A 25% increase in online sales right after launch
The vast information site now works effectively as an information resource, and lead generation tool to draw visitor traffic from the search engines. The website educates and informs visitors of related Happy Herb Co products, softly pushing them to the new Happy Herb Co. online store for purchase.
The stunning new Shopify powered Happy Herb Co. shop beautifully presents the brand and its product range, showcasing the redesigned packaging, allowing for many browsing paths to find the right herbal product. The online store also has franchise and wholesale integration pushing growth and streamlining the ordering process for these valuable Happy Herb Co. partners.
Aside from the many sales-driven functions, the new online store streamlines back of house operations in areas like retail / wholesale stock management, fulfillment, shipping and returns. Cutting admin time by a large margin and improving the customer experience. Bringing real tangible value.
In essence, this is what Nextwave aspires to do. Far more than just website developers, we aim to be an outsourced digital marketing and business efficiency team, adding great value to your existing team.