Tussie Mussie Vineyard + Retreat is a private home providing boutique rental accommodation and discerning venue hire on Victoria’s Mornington Peninsula. Designed to delight the senses, our challenge was to deliver a website that captured the warmth, sophistication, and beauty of the venue, while at the same time presenting the property services and improving back of house operations.
With a range of useful features, the completed Tussie Mussie website beautifully presents this unique property across all devices, mobile especially, while also assisting the team in day to day operations. Integration with a booking platform has vastly improved property management for staff and also has made it easier for customers to book their own unique experience. Property availability is also now syndicated through all the major accommodation sales channels.
A great example of form and function coming together to get some real business results.
Visit the Tussie Mussie website to take a peek at their incredible location.
If you are thinking about using the Internet to get more online bookings and spend less time managing them, talk to us today.
A few years ago the inventor of the pop-up ad, Ethan Zuckerman, apologised for what he let loose on the internet. As you may remember these early pop-up ads were brash, irritating and ugly.
Lucky for us, the “humble” pop-up has evolved into a sleek and effective marketing tool that is now commonplace on many websites.
Our friends at Shopify have had an extensive look into why pop-ups are an essential part of your site. You can read their article here.
Altitude Eco village is an exciting residential development in Northern NSW. As one of Australia’s most innovative, new sustainable living communities, an impressive website was required to present the concept and inform the public of this new development. It needed to produce sales leads via a number of channels and send them to the team.
Following a detailed research and development process, Nextwave delivered a visually stunning website that’s easy to use and easy for the client to update as the project proceeds.
The website presents all aspects of the development from 3D renders, floorplans, and interactive area maps through to grant information, local area info and more.
The website also utilises a number of lead generating techniques and has become a major sales tool in Altitude’s marketing arsenal. We continue to be involved in this exciting development providing ongoing digital marketing services.
View the website!
Right in the centre of town yet far away from it all this Byron Bay Guesthouse is designed to reflect the classic Australian beach style holiday home
The new website gives a fitting representation of this beautiful guesthouse in the thriving, eclectic hub that is Byron Bay.
Visit the website and see for yourself
Watermark on Wategoes has three sumptuously appointed Beach Suites only a stones throw from one of Australia’s most iconic beaches.
The new website gives a fitting representation of this unique, luxury property in one of the most beautiful locations in the world.
Visit the website and see for yourself
No-one wants to look dated and neither should your website, regularly redesigning your web presence increases user experience, keeps clients engaged and increases sales. With that added bonus of keeping your business looking like the coolest cat at the bar.
I love this guide on design trends for 2016
Read the Definitive Guide for 2016 design
With everyone getting into online sales, a user-friendly e-commerce site is a crucial investment that will keep your web presence strong and profitable.
Check out these 15 tips to make your e-commerce site more appealing to visitors:
1. What Do Your Customers Want?
There are a few things your users want from you before they will give you their dollars or their trust. Some of these things are tangible, some are intangible. Some of these things are good for you, all of them are good for your customers, and all of them are important if you want to keep your customers coming back.
Your customers want your site to be clearly different from other sites. They want to see your logo and your brand’s colours in ways that are instantly recognizable. If your brand’s colours are similar to other brands, especially competitors, you will have to find ways to differentiate your site. Confused customers are less likely to feel like they have had a positive experience.
3. Hot Products
Shoppers want to know what’s hot. Tell them right up front. Don’t make them search for the items you know they are looking for.
4. Latest News About Your Brand
If your brand has been favorably mentioned in the news, many shoppers want to know about it. It reinforces their confidence in their choice of your products. Don’t count on them to see these news mentions on another site. Make sure they have easy access to news article on your site.
5. Deals and Free Stuff
It’s true — some customers are only interested in deals and free stuff. If they know they can count on your brand for deals and free stuff, it’s probably because you trained them that way. It takes very little real estate on your homepage to make sure these users are getting where they want to go with a single click.
6. Free Shipping
Just about everyone is doing it. It may be for a minimum purchase, or it may be a loyalty statement, but free shipping is almost like table-stakes in online retail these days. It’s definitely a huge factor in lifetime value of the customer relationship.
7. Easy Sign In/Sign Up
Test those forms with actual users before putting them on your e-commerce site. One thing you definitely don’t want to happen is for a new customer to abandon a purchase because your sign-up process is confusing.
8. Strong Authentication
Some customers may complain about strong authentication requirements, but all customers appreciate knowing you have their security and identity best interests in mind. Once you establish authentication requirements, keep them that way. Playing around with this factor will only alienate customers.
Make it easy for customers to find what they are looking for with a robust search function. This is a little more involved than having a search field on your pages. Not only should products, articles, reviews, etc. be indexed, but everything should be tagged appropriately with relevant metadata and keywords.
10. Clear Payment Options
Don’t let your customer find out on the last page of the check-out process that their international or American Express card will not be accepted for payment. If you make these little details clear early in the process, customers will not be frustrated by an unpleasant surprise and you will not be frustrated by abandoned carts.
11. Social Media Links
For some reason, people love to share their purchases on social media. Take advantage of this, and put social media links on every product page. Even if they don’t make a purchase, if they see something they like, being able to share it can help motivate them to come back later and make that purchase.
12. Easy Contact Info
It should be extremely easy to find your contact information and customer service phone number, hours of operation, address and other contact information. If you bury this information, you are basically telling your customers you don’t want to be found. Your customers will receive this message loud and clear — and go somewhere else.
13. Store Locator
Even if you only have one physical location, include a map on your site that clearly shows your location. Include directions that are printable. This is even more important when you have multiple locations.
For many customers, opening a chat session while on a product page to ask a few questions is much easier than dialing a phone and waiting on hold. This is a great way to increase conversion rates, especially with younger demographics.
Security is paramount. Your customers want to know that you’ve got their backs when it comes to securing and encrypting transaction information. Displaying the logos of the firms (McAfee, Verisign, GeoTrust, Paypal, etc.) that are handling this functionality is an easy way to demonstrate that you are being proactive in this regard. For most of your customers, these logos have become symbols of a trusted relationship. Leverage this power.
One final thought: an experienced designer can answer a lot of your questions up front. But don’t implement what you think are user-friendly features without testing them with your customers. They are the ones who know!
What did you think of these must-haves and tips? Did we leave anything off this list? Let us know!
Attracting visitors to your website is only the first step — once they get there, you want to make sure they hang around.
What’s more, you want them to click through to other pages on your website, whether that means reading a blog post, filling out a landing page form, or (hallelujah!) actually buying something.
Why does it matter that your visitors stay on your site? Because, as an inbound marketer, your main goal is to attract and convert website visitors into well-qualified leads for your sales team. If visitors come to your website but then leave, you’ll only be fulfilling part of your goal.
To learn more about the reasons why visitors leave a website, check out this infographic from KISSmetrics, put yourself in your ideal customers’ shoes, and think about the ways you can improve your website and increase the number of potential buyers who stick around.
Almost 10 years after publishing its first review, the site is one of the internet’s success stories, in traffic terms at least. More than 50 million reviews have now been published on the website, which invites customers to share their experiences of hotels, flights, restaurants and tourist attractions. More than half a million properties have been reviewed there.
Having recently set up the 60 Days free trial through FlipKey by TripAdvisor, we’ve hit the ground running with an enquiry every few days. So as a two month trial would suggest, TripAdvisor is a powerful tool for not only your brand but also leads based on customer feedback!
Take a look at the business listing offer Today!