The most common mistake Google AdWords advertisers make is assuming that Google’s search network and Google’s content network are the same. In reality, the two are very different. A content network campaign should be set up separately from a search network campaign for a number of reasons: You’ll be reaching your target audience at a different stage of the buying cycle. You’ll be targeting prospects using various types of ads types/formats. Quality of traffic generated through the content network is different. Talk to us today about utilising Adwords in a more effective way.