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Use the Google Content Network for your Adwords campaigns

By October 15, 2008No Comments

The most common mistake Google AdWords advertisers make is assuming that Google’s search network and Google’s content network are the same. In reality, the two are very different. A content network campaign should be set up separately from a search network campaign for a number of reasons: You’ll be reaching your target audience at a different stage of the buying cycle. You’ll be targeting prospects using various types of ads types/formats. Quality of traffic generated through the content network is different. Talk to us today about utilising Adwords in a more effective way.

 

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