marketingtips & trickstools

Email the Leading Driver of Visitors to Top Retail Sites

By December 30, 2010 April 5th, 2019 No Comments

Interesting article about the power of email marketing, not the least of which is that 19 percent of shoppers surveyed said they visited a top retailer’s online storefront after receiving a promotional email from the company. Eight percent said they were driven there by search engine results, and only five percent said their decision to visit one of the top 40 retail websites was primarily influenced by social media channels such as recommendations on Facebook or Twitter.

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