The Villas of Byron is a unique selection of upmarket holiday villas in beautiful Byron Bay. Their old website was outdated, difficult to update, performed poorly on mobiles and given the importance of the internet in travel bookings, it was not making a sufficient contribution to the marketing mix.
The Villas had also recently completed a major renovation and felt it was time to update the website to present their unique properties in a more stylish light and give them a solid foundation to take better advantage of marketing online.
Nextwave worked closely with the Villas of Byron owners to determine where the old website was letting them down. We suggested a number of design ideas, content ideas and marketing strategies and moved quickly to the design stage. Using the popular WordPress CMS we implemented a stylish mobile friendly website to present the renovated villas online, and we implemented a CRM function to store all inquires for followup and integrated a booking / reservation system for online bookings. Nextwave also provided detailed training for the Villas team to maintain and update the website into the future.
From a marketing perspective the work is ongoing, paid search marketing, social marketing and retargeting is in place and working well initially, enquiries are up and time on the website has increased also, while questions via email have dropped given most questions are now answered on the website.
A brand new look
Nextwave worked closely with Villa owners to come up with a suitable stylish design. Through the vibrant use of imagery across all the villa properties the new site is far more immersive and informative.
With the explosion of mobile devices over the past five years, the Villas of Byron recognized the strategic value of delivering a stylish website to phones and tablets. Nextwave delivered.
What they said
“Thanks so much for your hard work, we love the new website. Looking forward to working with Nextwave into the future and building on the great results we’ve seen so far!”
Villas of Byron
White its still early days in the project, initial results are encouraging. The new platform delivered by Nextwave is well poised to build the Villas presence online.
INCREASE IN MONTHLY VISITORS
INCREASE IN TIME ON WEBSITE
INCREASE IN ENQUIRIES
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