The challenge

Medusa, a provider of premium hair extensions and accessories, were stuck with an outdated online store that was difficult to use for from both a customer and administration perspective. The website did not present the product range well on mobile and as a result they were losing market share to their competitors.

The solution: a stylish new website and integrated digital marketing strategy

Nextwave designed and developed a beautiful new website on the WooCommerce platform. The site is far easier to use and far more effective in converting visitors to customers. The website soon exceeded sales targets and is well on track to grow into the future.
A digital marketing strategy was also implemented and is showing great results across search, social, email and content marketing.

Target, engage, promote = more sales

Nextwave worked with Medusa’s internal team to develop a full-scale digital marketing strategy.


Social Media
We conducted an online presence analysis, and then developed a content calendar for the launch of the new website. Ads on Facebook, Instagram and Google ensured that content was amplified. Channels were renamed, and Medusa staff was trained on the tools through in-house visits and guideline packages.
Search Engine Marketing
SEO and paid search ads (via Google and Bing) combined with a transition strategy to ensure all value from the previous site was passed onto the new site. KPIs of increased pageviews and conversion points were set.
Online Display Advertising
Ads on the Google and Facebook networks increased awareness of the new website and ensured people searching for hair extensions were directed to Medusa. Remarketing ads were created to keep users engaged with year-round campaigns and seasonal promotions..

Email marketing further drives engagement & sales

Medusa had a very limited email marketing strategy, targeting an email list that had grown
slowly over time. Nextwave implemented some advanced collection techniques such as website popups, offers and full integration with other platforms. Once the email list was growing at a faster rate Nextwave implemented advanced sales automation strategies. From regular email newsletters to abandoned orders, winback emails, VIP and more, Medusa’s email marketing efforts are now one of their best performing strategies.

The results

It’s only 6 months in to the relationship but we’ve hit all the targets and then some.

increase in sales

in abandoned cart sales

ROI on marketing spend

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