Nextwave Media - Creative Internet Solutions

The backlinks that point to your website are still the most important factor that determine the position of your website on Google. Unfortunately, it’s not easy to get good backlinks.

It takes hard work and there are no shortcuts

It does not matter if you want to lose weight after the holidays or if you want to get high quality links: you have to invest time and effort.You cannot lose 30 pounds in a month and you also cannot get your website on Google’s first result page for a very competitive keyword in that time.If you want to get lasting results, you have to work continually on your links and your web page content.

You have to be consistent!

Australian online shoppers are set to spend as much as $21.7billion in 2015, up from $13.6 billion this year.  Some 44% of that is expected be spent at overseas web-sites. Managing Director at Frost & Sullivan’s Australian operations, Mark Dougan, said that the data in its new research report suggested the average Australian will spend around $600 online this year. Published in conjunction with Price Waterhouse Coopers (PWC) ,the report estimates that, over the next four years, the Australian online shopping market is expected to grow at around twice the rate of the retail sector overall.
In numeric terms, the report suggests a 12.6% compound annual growth rate for online shopping expenditures over the next four years.

Almost 10 years after publishing its first review, the site is one of the internet’s success stories, in traffic terms at least. More than 50 million reviews have now been published on the website, which invites customers to share their experiences of hotels, flights, restaurants and tourist attractions. More than half a million properties have been reviewed there.

Having recently set up the 60 Days free trial through FlipKey by TripAdvisor, we’ve hit the ground running with an enquiry every few days. So as a two month trial would suggest, TripAdvisor is a powerful tool for not only your brand but also leads based on customer feedback!

Take a look at the business listing offer Today!

When you run a web-based business, customer satisfaction is key. Users who have an unpleasant experience on your website are unlikely to return or recommend the site to their friends, which is why a web-app called Feedbackify has come up with a system that lets online entrepreneurs get feedback on their websites in real-time. Visitor feedback that’s delivered through Feedbackify is private and quick, just the way it should be.

Sign up for Feedbackify and get started creating your very own feedback form using the web-app’s form editor tool. In addition to adding written questions, you can also add ratings-based questions that encourage visitors to rate certain elements of your website on a numeric scale. Create question categories, reorder those categories until you’re satisfied, and then upload your company logo to give your Feedbackify form a custom look. When you’re ready to deploy your new form, you can use Feedbackify’s feedback tab configurator to make a custom tab to appear on your existing site. When visitors click the tab, they’ll be transported to your Feedbackify form, where they can let you know how your site is functioning and whether there’s any room for improvement.

Microsoft is literally pleading with people to stop using Internet Explorer 6. In its own tweeted words “It’s not often that we encourage you to stop using one of our products, but for #IE6 we’ll make an exception”, apparently it thinks it’s time for Internet Explorer 6 to die and we agree. So why not try www.firefox.com, www.google.com/chrome, www.opera.com or even www.apple.com/safari. Is that being cruel? There is of course www.microsoft.com/windows/internet-explorer.

It seems IE6 is hard to quit, so much so Microsoft is clearly investing some heavy resources in trying to get people to simply stop using the Windows-bundled web browser. Check out www.ie6countdown.com for a cool worldwide breakdown of how its campaign is going. The problem is that until corporations shake off Windows XP it’ll still be a heavy default browser.

Certainly nice to see a bit of recognition from  Microsfot for the countless extra hours us web developers had to put in to  make sure websites functioned on their old browser.

Pay Per Click advertising can be a little daunting, especially for small businesses who don’t know the tactics to use in this type of advertising campaign. Lets walk through the seven stages of Pay Per Click, including how to use keyword research to refine your strategy.

If you require any help managing your existing campaigns or would like to get started, simply give our team a call today!

What is Pay Per Click?

Pay Per Click (PPC) is an online marketing and advertising formula, where the advertiser does not pay a fee to place an advert, but rather pays a certain amount of money each time someone clicks on their ad and is taken to their website.

Interesting post at The Find about the effects on the bottom line of internet retailers who offer free shipping.

See the post in detail here

Just read an interesting article over on sixrevisions.com titled the Ultimate Guide to the New Facebook Page Design. If you are looking to take advantage of the overhaul to Facebook Pages, its a recommended read.

View the full post

By now, it’s understood that social media networking and marketing are invaluable to business. It seems this may be particularly true for small businesses, who are now turning more of their resources toward online and social media marketing.According to a recent study conducted by eMarketer, more than half of all small businesses (55%) consider Facebook beneficial to their business. Other social media sites that were ranked as moderately or highly beneficial include Twitter, YouTube and LinkedIn. If you are a small businesses owner who has not yet ventured far into the world of social media, you may wonder, “Why do they consider these sites important?”

First and foremost? Businesses look to social media marketing to generate leads. Almost 60% of the small businesses surveyed said that “Lead Generation” was positively affected by social media marketing. Another top-rated and highly important benefit is keeping up with the industry. Any small business owner will tell you that it’s hard to compete when you’re not sure what the competition is up to.

Hows this for a low cost, easy advertising campaign that will generate buzz, create new customers, and develop new content for your products: the social photo contest. Create a photo contest campaign that includes your customers using/wearing/holding your product(s). It is inexpensive, easy to set up, and surprisingly effective. Talk to us today about how to go about this.

This special issue of Web Digest features “boutique” blogs on Social Media with original content.

Out of the hundreds of blogs out there on Social Media, we’ve selected 9 that we think are worthy of your valuable time.

1. Social Media Optimization

David Wilson, who writes this daily blog, runs a search engine marketing agency so it’s no surprise that he views Social Media marketing through an SEM lens. His blog posts offer practical advice on incorporating Social Media wisely into a marketing program.

He’s not afraid to swim against the tide of conventional wisdom either. One recent post, “Don’t Build Your Brand on a Third Party Platform,” argued why businesses should not dump their websites for Facebook Pages.

Looking for case studies? Wilson devotes an entire page to them, many detailing his own company’s experiences. (Example: His company compared Facebook Ads with Google Adwords and found the Facebook program delivered a significantly higher ROI.)

One of the extra services we provide to all of our customers is to set up Google Analytics on their website. Google Analytics is a powerful way to track your website’s activity: traffic, visitors, sources of traffic, and your visitors’ engagement and use of your site.

This is something anyone with a small business website can and should do. But it can be complex (you need to setup the Analytics account and then add some HTML to your site). But we do it all for you.

• First, we add the necessary code to your site and set up a profile in Google Analytics. This lets Google start tracking the activity.
• Next, we set up automatic weekly emails to you, of an overview report.

Over time, we’ll write more on some of the key things you should be looking at in your Analytics data. For now, you might want to look at a handful of brief presentations that are available on Google Analytics’ Conversion University:

If there was still some doubt, PBL Media and Microsofts new joint-venture in Australia - cudo.com.au, has dispelled it completely. Online ‘group-buying’ and ‘coupon-retailing’ businesses are the hottest and newest, ‘new thing’ in ecommerce down-under. Microsoft and PBL Media, with Cudo, join a veritable crowd of both start-ups and established businesses trying to cash-in on the apparent popularity of group-buying services with consumers. Spreets, scoopon, offerme, ouffer, jumponit, ourdeal, crowdmass and eroo, are just some of the names in the crowd.

Some great promotional opportunities exist for businesses on these sites, especially if you are a service based business in a capital city or a manufacturer of a product that you are prepared to sell at a reasonable discount. Talk to us today about this interesting strategy.

Just read an interesting post for those clients just getitng started with their blogs. Perhaps a bit basic not for the more advanced bloggers but I’m sure you will be able to find some takeaway points to assist you in getting the most out of this valuable social media tool. Its called “Best practices for a killer corporate blog” you can see the post over on Imedia Connection.

If you havent yet taken the plunge into the personal publshing world of blogs then get in touch with us today for a free consultation. Blogs form the basis of a successful social media strategy and will only get more important over time.

Just came across a great blog post with some inspirational email marketing campaigns for online stores.
Twenty Email Marketing Examples for Design Inspiration

The life span of a Google query is usually less than half a second, yet involves quite a few steps that must be completed before you see the most relevant results. Given the new importance of search engines in our daily lives we constantly get asked questions about how Google search works. Google have produced this video which goes into detail about how the massive search engine provides you with relevant results to your particular search.

Take a look at the video for more information…