Nextwave Media - Creative Internet Solutions

Checkout this free online resizing tool

A sudden stoppage in online sales can be scary. Hopefully you haven’t experienced this scenario. But if you have, you know that empty feeling when your orders cease to arrive in your inbox. What to do? As in any time of crisis, take a deep breath, stay calm, and then get down to business in solving this disturbing puzzle in a systematic way.

Here are six areas to investigate.

1. Your Site’s Code Is Broken

Whether you use a template-driven ecommerce system or work with a custom web designer, mistakes can be materialize, seemingly out of nowhere. A small coding error can render your site useless. If your drop in order volume alarms you, place a test order on your site. Perhaps you will discover that the “Add to Cart” button has mysteriously disappeared, or the formatting is out of whack and the prices are not showing next to the products. Go through the entire checkout process, including entering valid credit card information, to be sure you haven’t missed an important detail.

Inbound Marketing University has some great free classes for business owners wanting to know more about marketing their business on the internet. You can stream them free over the web or download them all to watch offline. There is even an exam at the end if you wish to get certified but you dont have to complete it.  Watch the classes to increase your awareness of the various strategies your website will need to be sucessful. Indeed unless you have a large marketing budget it will be up to you to put some of these strategies into place and refine over time.

Am I marketing my product differently based on unique audiences?

Am I creating valuable content for my site?

Am I blogging effectively?

Am I converting enough of my visitors to customers?
These questions and more are be answered in the 17 free hour long classes each covering a particular aspect of online marketing.

Unique Visitors - These are the total number of visits by a unique IP address. This can be a bit misleading because dial-up visitors get a new IP each time they log on so you can have the same person visit different times and give a unique hit.

Number of Visits – The number of visits are the total number of visits by all visitors over a given period of time. If I visit your site and then come back 4 more time you should see one Unique visit and 5 visits from me.

Pages – This is the total number of pages viewed by visitors. This does not include images, java script or CSS and the like. Just HTML and CGI type files.

HostManger is a fully featured web-based control panel that allows you to manage your domain through a web interface. The idea is to transfer as much of the control and responsibility of managing your web site to you. You have the ability to manage all aspects of e-mail, files, backup, FTP, CGI scripts, and web site statistics.

If you have not yet recieved your login for HostManager and currently host your website with us, please contact us today! support@nextwave.com.au