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Posted by Kym

Converting visitors into customers is about more than just supplying great product information. It’s about more than a great design, simple navigation and customer service links. The basics–such as page design and content presentation are certainly necessary. But if you want to grow a loyal customer base for the long term, you have to reach even further.
Here are six ways to engage visitors and turn more of them into actual customers, bringing friends with them.

  1. Serve up the ideal newsletter. Contrary to what some social media “experts” say, people still like to receive email from companies they love and from stores that carry items or product lines to which they’re devoted. By integrating useful tips and links to articles or invites to forums, you’re opening up a channel for conversation, of which customers will take advantage.






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