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Posted by Kym

How to better engage your Facebook fans

Posted by Kym on Thursday, January 28
Category: social media, facebook

Recently stumbled on this hugely informative blog post for businesses currently using or wanting to use Facebook and indeed social media as a whole. It lists ways to better engage Facebook fans. Breaking down recommendations into two areas: sharing quality content and inciting comments.

For each area, the author provides tactical methods to use to increase engagment (unless, of course, you already have too many visitors to your Facebook page) such as:

  • How often you should post
  • What you should post
  • How to find quality content

A very worthy read for hose businesses starting out with Facebook. The opportunities here are huge…

Talk to us today about utilising Facebook in your marketing mix.




Posted by Kym

The new Apple iPad - wow!

Posted by Kym on Thursday, January 28
Category: internet news, macs

One word - wow! This is pretty amazing stuff. Earlier today Steve Jobs, Apple’s charismatic but somewhat elusive CEO announced the impending launch of the Apple iPad. This product has been shrouded in secrecy for quite a few years now, with the tech world eagerly awaiting Apple’s take on the handheld tablet computing concept. And as I said….wow, i think theyve nailed it. Who cant see themselves using one of these little beauties at some point in the future! Watch the video.

Even though the Apple iPad won’t be available for another 60 or 90 days, Apple already has its official iPad website up and running.

In addition to showing off some of the applications, features and design and technical specifications, the website also features an eight-minute video with Apple’s design and development team discussing the device and showing it off. Check it out!




Posted by Kym

Found this great collection of Facebook marketing links on insidecrm.com
View here




Posted by Kym

Facebook for business 101

Posted by Kym on Thursday, January 14
Category: ecommerce, tips & tricks, marketing, social media

Creating a Facebook presence has become a must-have for brands these days. Most companies decide to establish themselves with one or more Fan pages. As opposed to personal profile pages, these pages are specifically purposed for companies, brands and famous people; their key measure of success being the number of “fans” that a page has.

There are many features and customization options on Fan pages including the ability to customize photos, layouts and the tab structure. With so many options, it can be a bit mind-boggling to determine an approach for how to lay out your page.

Click here to view the page above on Facebook
A review of existing Fan pages indicates that there are a number of different approaches that one might take. The choice of which approach to take should be based on the company’s product and service profile. Here is a breakdown of some approaches to consider:




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