Nextwave Media - Creative Internet Solutions

Business owners shouldn’t be afraid of feedback, but rather use it in a proactive and productive way. Those who don’t encourage customer feedback and dialogue through reviews miss out on valuable business information about what they are doing well and not so good. Use feedback to correct issues, strengthen the brand and further build credibility.

When it comes to products, most people certainly appreciate another persons opinion.
Many of our Nextwave Commerce clients are utilising reviews to assist potential customers in making that all important purchase decision.

Examples include

http://www.bebeonline.com.au/shop/nursery/soft-toys/Plush-Monkey/

http://www.bubsboutique.com/shop/boys/Concorde-Tee/

http://www.littlegypsies.com/shop/Girls-clothes/Gypsy-crochet-skirt/

Talk to us today  about utilising reviews on your website.

Up-sells increase average earnings per sale, and a properly executed up-sell can even increase your conversion rates. Compelling up-sell offers should cost no more than 30 percent of the price of your primary product. And, when choosing your up-sell offers, always select products that complement your primary product offer. Talk to us today if you arent sure how to utilise this function within your strategy

During the holidays, ecommerce merchants have advantages over their brick and mortar counterparts. Convenience and round the clock shopping are two of those advantages.

But those who wants to expand sales would be well served to look at their disadvantages as an online merchant. One of the areas The Nielsen Company explored in a recent holiday survey was those disadvantages.

They found that consumers don’t want to pay additional money for shipping and handling and they will, in some cases, avoid shopping online for that very reason. If you dont already, this info should have thinking about offering free shipping, at least when customers spend over a certain amount or what about free shipping possibly just for the Christmas period?

Other consumers feel the need to see or touch a product. This, too, is an obstacle that could potentially be avoided with the use of a zoomable images, product video or demonstration. Reviews and detailed descriptions can also assist in this area.
By understanding your company’s disadvantages, you may be able to lessen them.

Online advertising expenditure in Australia for the third-quarter 2009 (3 months ended 30 September 2009) totalled $466.25 million, the largest quarter ever recorded. This is an increase of $13.25 million (or 2.9%) from the second-quarter 2009 (3 months ended 30 June), and is an increase of $15.0 million (or 3.3%) from the third-quarter 2008.

View the report here