news & views...

Posted by Kym

1. Don’t lose new visitors
The fan page admin can determine where new visitors to fan pages land, so make sure they land on a welcoming, fun page that provides enough information with a clear call-to-action for them to become a fan. Think of your fan page as a cocktail party. If a neighbor shows up and walks into a room full of people talking a different language and no one greets him, he won’t feel welcome or understand what is going on. But if you greet him at the door and explain that the party is for your French club, he will understand and will perhaps dig deep to find his high school French skills.

Rather than dropping new visitors into the “wall,” which is the default, Toms Shoes brings them to a less cluttered page that reminds them to become a fan and tells them the quick story of Toms Shoes, complete with a short video of a shoe drop. It’s clean, simple, and easy to understand — a welcoming portal (and a noble business concept)




Posted by Kym

It is important not to overlook paid search engine advertising for your online business. Many of the leading search providers, such as Google, Yahoo! and Bing, offer paid advertising at rates that are affordable to businesses of any size. This is a great way to get targeted visitors to your website which could lead to potential sales. Start an acount with as low as $50. Talk to us today about using this strategy to get qualified traffic to your website.




Posted by Matthew

Mon.itor.us Real-time Website Tracking Tool

Posted by Matthew on Thursday, August 13
Category: internet news, analytics

monitor.us is a free web-based service that grants you a suite of tools for monitoring performance, availability, and traffic statistics. You can establish your website’s response time and set up alerts for when a service becomes unavailable. You can also set-up weekly, automated benchmarks to see if changes you’ve made impact speed and performance either positively or negatively.

Review Mon.itor.us and see for yourself




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