Nextwave Media - Creative Internet Solutions

Even though some consumers might deny it, product reviews will actually have an impact on their perception of particular products and services. Web owners can use product reviews as a tool that will add credibility to their site, as well as adding keyword rich content to your webpages. What a great way to inform potential customers and at the same time have current customers create content for you!

People are social researchers

Internet users have access to vast information right at their fingertips. They conduct research before pay for something. For example, the Kelsey Group discovered that around 24% of internet users search for information on offline products and service including hotels and accommodations online. 87% of the hotel searchers who read reviews stated that product reviews greatly influenced their choices.Try offering a prize or discount for the best review each month to encourage visitors and customers to take the time to leave a review.

Here is a quick list of the top 6 pay-per-click advertising mistakes that we’ve seen. I suggest that you print this list and go through it before you start your next pay-per-click campaign.

1. Check for Strange Keywords. You may have accidentally typed-in or pasted an incorrect keyword into your keyword list. Sort keywords alphabetically, skim through the list and make sure you didn’t accidentally miss a space in your keywords or add an incorrect term.
2. Check Destination URLs. This is probably the most common mistake (and also the most costly one). Search engines will continue sending traffic to your site regardless of whether your destination URL works or not. If your campaigns are suddenly not performing like they should, I suggest checking your destination URLs.
3. Copy Negative Keywords. Negative keyword optimization is your best friend in pay-per-click because it greatly reduces paying for clicks that don’t relate to your products. Make sure you copy your negative keywords from one campaign to another before launching the new campaign.

Use manufacturer videos or make simple product videos of your own, upload them to YouTube, and then embed the video on your product page. Demonstrating on video shows that you really know your product, and it puts a human face behind your website.

One of our favorite clients, Bebe, a boutique baby and kids store in Toorak, Melbourne does this very well.

See their Bugaboo Bee Stroller

Talk to us about utilising this strategy.