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Posted by Kym

If you’re open-minded about trying it out, you should see an increase in sales, everybody loves a bonus.

You think your product or service is good enough to stand on it’s own? Ok, I’m not
saying it isn’t. But just think about this…

If you could throw in something more, something extra, something your prospect
would love to have in addition to your product or service - and if doing it costs you little
to nothing extra…

Wouldn’t you do it? Of course you would!

Your prospect is moved to buy your product or service based on emotions - what
they want, not what they need. Once the decision is made on an emotional basis, they
rationalize it in their minds.

By throwing in one or many value-added bonuses, you get them excited -
stimulate their ‘greed’ or desire for all the lovely goodies you’re offering… and that
brings you closer to making the sale.




Posted by Kym

What goes into making up an effective testimonial? It’s very interesting - and
constantly evolving. Even online. And if you haven’t got any until now, that’s ok. We didn’t
either - when we got started!

Now we have many. And you’ll need to work on going out and getting them too.
From your buyers, your subscribers, your suppliers - or even from your friends and
family, to begin with. And there’s a method to get specific, useful, informative
testimonials which will have the most impact on building your profits, making more
sales.

So if you would like to further enhance the power of this effective lever in further
building your success in business, you should keep on learning more and more about
‘testimonial marketing’ - and add force to your ebusiness.

Ever wonder why testimonials are so effective in closing sales and boosting
profits? It goes back to an evolutionary principle that guides survival of the human race
itself… Social Proof.




Posted by Kym

Check out this video and discover how you can be part of this new era on the web, allowing you to take a more collaborative approach and be more interactive with prospects and clients, using the power of the internet. Visit the YouTube link below for an insightful and very poignant video explaining Web 2.0

http://www.youtube.com/watch?v=6gmP4nk0EOE

 




Posted by Kym

Keep this in mind. In any transaction in business, one of the two sides is being asked to assume a greater portion of the risk. If you can minimize the risk your prospect is asked to take, it could be one of the most powerful levers in getting them to begin a relationship with your business. If you’re making some sales, moving your product, offering your services - WITHOUT a strong guarantee, imagine how much more you can achieve with a great risk reversal process in place!

A powerfully denominated, clearly stated, bold and unconditional guarantee may be effective for your ebusiness.

Talk to us today about the best way to implement this strategy in your business.




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