Nextwave Media - Creative Internet Solutions

More and more, shoppers are using PayPal to shop online in order to avoid giving out their credit card information. Yet, some store owners do not want to accept PayPal on top of credit cards because of the added cost. If your store does not accept PayPal as a form of payment, you are giving your visitors a reason not to purchase from you. Never give customers a reason not to buy from you Talk to us about adding Paypal as a payment option for your website.

Several of our clients lately have asked us whether or not it is a good idea to have a blog on their site. Our answer is an emphatic yes! A blog on your website can greatly increase the performance of your site, and it is surprisingly easier to upkeep than you might think.Here are a few advantages of adding a blog to your site:

• Build the Content of Your Site - If there is one thing that search engines love, it’s great text content! Blogging allows your site to fit better into the original purpose of the internet - a hub for information. While building informative articles, the search engines will give you a little extra love.
• Become the Industry Expert - The more knowledge you share online, the more people will come to respect you as the industry expert. If you are an expert, people (and search engines) will trust you, which in turn leads to more customers.

Look, we aren’t all great photographers, and even those out there that do manage to take spectacular photos still need to clean up their images a bit before putting them online. Product images can be one of the most important factors influencing whether or not potential customers make a purchase from an online store. In an ideal world, we would all have access to a small photo studio with backdrops, lighting, and everthing else needed to take great photos.But this is the real world, and the reality is that product images often need to be cleaned up in Photoshop before they can be used online.

Benefits of a blog
Relative to static ecommerce sites, search engines consider blogs more real and trusted because blogs tend to have fresh content and there is a less financial, more informational link between a blog and its readers. An ecommerce site should take advantage of this tendency by adding a blog to augment the overall site.

A focused, well-written blog can get readers hooked on the blog and promote repeat visits to the website or garner subscriptions via RSS feeds and email newsletters. These recurring communications will help to tie potential customers to your site, encourage natural link building and increase repeat visits. Journalists are also more likely to follow a blog or subscribe via RSS than to visit the corporate site repeatedly. So, several avenues of search optimization and online marketing can be addressed with a single blog entity.

Content can be hard to come by.  Here at Nextwave we are always seeking out content resources that will help our clients succeed. With the use of blogs, user reviews and other social media on the rise, we have seen that our own clients can be a valuable source of content.  A great example of client or customer generated content is a testimonial.  Testimonials can be very powerful.  They establish credibility and a sense of security for your customer. Have you thought about displaying your customer testimonials on your website? Talk to us about we can incorporate this important content.