Nextwave Media - Creative Internet Solutions

Adds new signups quickly, but can cause problems, too

Cultivating a solid, permission-based email list can take a lot of time. So some businesses understandably get impatient waiting around for their lists to grow.

For these businesses, online contests may be an attractive quick fix. As an example, let’s say a newly launched shoe e-retailer, Shoe-Fanatics.com, wants to grow its email list really fast. So it partners with a well-established fashion news website Fashion-Freaks.com, to run a contest or giveaway. Fashion-Freaks.com has been around for years, and they’ve built up a subscriber list composed of users with the same demographics that Shoe-Fanatics.com is looking for. Fashion-Freaks.com will send an email promotion to its readers, recommending they all visit Shoe-Fanatics.com to enter a contest, or redeem a nice coupon. When readers of Fashion-Freaks enter the contest, they can opt in to Shoe-Fanatics’s email marketing list.

Consider these tips

In a world of high technology, it’s the personal touch that stands out. If you own or run an online store build customer loyalty by adding unexpected little surprises to each order. Examples include free samples, a chocolate or simply a hand-written “thank you” card.

Earlier this week Google announced that they are launching a new browser called Chrome.The browser will be available in 100 countries and is billed by Google as being a competitor to both Microsoft Internet Explorer and Firefox. The browser will be cross platform working with Windows, Mac and Linux and is the first software release for Linux that Google has released. The developers at Google who have been working on this new browser started with a blank page - looking at what the guys at Google would ideally like a browser to do, having spent so many hours on the internet.

The Chrome browser is aimed at both making the internet easier for user and also to drive innovation on the internet. Designed to be clean and easy to use it’s focussed more on the experience of browsing the web. Their tabbed browsing will run each tab as an isolated instance meaning that if a website crashes the browser won’t shut down as with IE and Firefox, just that one tab. As a result of their user focus Google are aiming to make their browsing experience much faster and user-friendly.